Dinis Guarda

Dinis Guarda is an CEO, author, influencer, and leader in 4IR, AI, Fintech, Digital Transformation and Blockchain.

Dinis Guarda is an author, academic, influencer, serial entrepreneur and a leader in 4IR, AI, Fintech, digital transformation, and Blockchain.

With over two decades of experience in international business, C-level positions, and digital transformation, Dinis has worked with new tech, cryptocurrencies, ICOs, regulation, compliance, and legal international processes and has been involved in the inception of some of the top 100 digital currencies.


Dinis Guarda was born in Portugal. His family is from Portuguese and French backgrounds. He has lived in Portugal, France, Sweden and Denmark and is based in London, UK since 2011. Guarda has a BA in Languages and Literature from the Universidade de Lisboa (1997) and a Master's in New Media from London South Bank University (2011). He lived in Sweden and worked in Denmark prior to moving to London.

Guarda started his professional career back in Portugal in 1997 as the Founder Member of the cultural organisation Número – Arte e Cultura and created the arts and fashion magazine NumeroMagazine between Lisbon and Paris with Didier Fiuza Faustino. Still, in Portugal, he collaborated with Alcatel and the Portuguese Government Department of Technology and Development UMIC between 2003 and 2006. He was also involved with the Portuguese government as Curator and Project Manager, for the Portuguese Presidency of the Republic in 2006 and 2007. After moving to London, he worked as Strategy Project Manager, Account Manager and Analyst at Greenlight Digital, until 2008. That same year, he became Global Head of Content, SEO and Social media at SaxoBank, where he worked until 2011. While working at Saxo Bank, he founded one of the world’s first fintech, social trading platforms: tradingfloor.com.

In 2011, he founded Ztudium Limited. Ztudium created and manages the technology and AI – blockchain-based FinTech solution blocksdna, the media intelligenthq.com, and lifestyle and healthcare platform as a service software lifesdna. Ztudium features a publishing division that manages intelligenthq.com, hedgethink.com, and tradersdna.com, among others. Between 2014 and 2015, he was involved in creating fabbanking.com a digital bank between Asia and Africa as Chief Commercial Officer and Marketing Officer. In 2019, Dinis co-founded: 

  • Fashionabc.org, a social impact blockchain fashion directory platform, techabc.org a 4IR – digital transformation blockchain, AI and Fintech fund.
  • Openbusinesscouncil.org, the business B2B wiki directory and search engine – a new financial blockchain AI empowerment platform and fintech marketplace.

In 2020, Dinis Guarda and a team of global industry leaders, academics and experts created citiesabc, a new digital platform that provides solutions, lists, rankings and connections for the world's top cities and populations. citiesabc is based on innovative 4IR digital transformation, Blockchain, AI, smart cities technologies and big data. Dinis is involved as a strategist, board member, and advisor with the payments, lifestyle, and blockchain reward community app Glance technologies. For this company, he built the blockchain messaging/payment/ loyalty software Blockimpact that he sold in 2017. He is an advisor and small shareholder of Hyperloop Transportations project. He is also a shareholder of the Fintech social money transfer app Moneymailme and math edutech gamification children’s app Gozoa.

Dinis' first passion was literature, arts, and poetry. He started publishing magazines and books when he was 14 years old. He did his Master's in new media, digitisation and transforming knowledge in content, using social media and digital transformation in his studies at London South Bank University. He has been lecturing at Copenhagen Business School, Group INSEEC/Monaco University, where he coordinates executive Masters and MBAs in fintech, social media, blockchain and AI and others for business executives. He has been invited to give guest lectures at Cambridge University, Harvard University and King’s College.



In a recent interview, Guarda shared his vision regarding new tech and the Metaverse:

"The Metaverse transcends traditional technological parameters, moving towards a world where our physical and digital identities entwine. At this stage in human history, it is the ultimate augmentation of human perception.

We have become digital magicians, scientists and subjects in the great ongoing experiment of virtual society. Across Facebook, TikTok, YouTube, to more niche platforms like Fortnite, Second Life, Decentraland and countless others, we are readily communicating and stimulating each other remotely, through interactions that are, for the most part, emotionally indistinguishable from experiences in the ‘real’ physical world.

The Metaverse is thus the next chapter in this story of co-creation and mutual influence, and one where convergent reality takes centre stage."


Recognition and Awards
Rankings: #RefinitivSocial100 | Top finance influencers 2019 | Refinitiv The artificial intelligence Power Influencers Rise – Top fintech people Rise – The 100 Most Influential People in FinTech – Dinis Guarda. Rise – Blockchain Who’s Who – the blockchain power 100 Fintech 2018: Top 100 Influencers and Brands Fintech 2016: Top 100 Influencers and Brands #Blockchain: Top 100 #Influencers and #Brands 100 B2B Thought Leaders and Influencers to Follow in 2020 by Thinkers360

Dinis Guarda
CEO, Speaker, Author
Ztudium, Openbusinesscouncil, Citiesabc, Fashionabc, Traderdna, IntelligentHQ, Hedgethink
Known for
CEO of Ztudium, Editor of 4IR: AI, Blockchain, Fintech - How to Reinvent a Nation
Master's Degree in New Media from London South Bank University
Social Media


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