Brady Brewer

Brady Brewer is Starbucks' Chief Marketing Officer since 2020. He oversees marketing, digital customer experience, brand management, product development, consumer insights, data analytics, and sustainability efforts. Previously, he served as Senior VP of Digital Customer Experience, playing a key role in modernizing Starbucks, driving sales growth, and expanding its global presence. Brady has been with Starbucks since 2001, holding leadership positions like COO for Starbucks Japan and Senior VP of Marketing and Product for China and Asia Pacific. He has marketing experience with technology companies and is a certified Starbucks Coffee Master, passionate about coffee sustainability. Outside work, he enjoys family time and competing in Ironman triathlons.

As CMO, Brady leads various functions within the company, including marketing, digital, brand, product, and sustainability, all with the goal of placing the customer at the center of Starbucks' operations.

With a strong focus on enhancing the Starbucks Experience for customers, Brady previously served as the Senior Vice President of Digital Customer Experience. In this capacity, he was responsible for implementing new innovations that made the entire Starbucks journey, from product discovery to ordering, payment, pick-up, and delivery, more seamless and delightful for customers.

Brady's journey with Starbucks began in 2001, and since then, he has held several leadership positions that have been instrumental in shaping the modern Starbucks experience and driving global sales growth. Notably, he served as the Chief Operating Officer for Starbucks Japan, overseeing store operations and brand and marketing strategy. Additionally, he held the position of Senior Vice President, Marketing, and Product for Starbucks' China and Asia Pacific region.

Before joining Starbucks, Brady held marketing and product management roles at technology companies like Avenue A/Aquantive (now Microsoft), Visio Corporation (now Microsoft), and Microsoft's European Operations Center in Dublin, Ireland. His academic background includes a Bachelor of Arts in Business Administration from the University of Washington.

Beyond his professional responsibilities, Brady is a certified Starbucks Coffee Master, reflecting his passion for coffee and dedication to understanding the intricate details of coffee agriculture and farming communities. He has visited coffee farms in Costa Rica and Sumatra, where he gained a profound appreciation for Starbucks' commitment to sustainability in coffee agriculture.

Outside of his work, Brady enjoys spending quality time with his family and exploring the outdoors. He has showcased his athletic prowess by competing at a world championship level, participating in over 10 Ironman triathlons. Brady's multifaceted experiences and diverse skillset make him an invaluable asset to Starbucks as the Chief Marketing Officer, ensuring that the brand continues to resonate with customers worldwide.

Brewer's vision is to create a unique digital community centered around coffee, where customers can come together to engage in immersive experiences and celebrate Starbucks' rich heritage and promising future. This goes beyond the traditional model of a coffeehouse and seeks to build a thriving digital environment where Starbucks enthusiasts can interact, bond, and participate in meaningful ways.

To bring this vision to life, Brewer detailed plans in a blog post in May 2022 to develop a new digital ecosystem. This ecosystem will complement Starbucks' existing digital platform offerings, such as mobile payment, mobile ordering, and digital loyalty programs. By integrating the new digital experiences seamlessly into their existing rewards system, Starbucks aims to provide its customers with an even more engaging and rewarding journey.