For start-ups and small businesses, it can be difficult to stand out among the crowd. Building your clientele is difficult and proving to potential clients that you mean business can feel like a struggle when you don’t have the funds. But impressing clients doesn’t boil down to splashing the cash. There are many ways to prove your business is worth their time without extravagant expenditure. Here are some ideas for your business to consider.
Focus on customer service
Customer service can make or break a business. And if there’s one way to show clients you mean business it’s through excellent customer service. In fact, it’s reported that 81% of companies who provide great customer experience do much better than competitors. If you want to impress your clients, you need to understand them and deliver what they need – even before they know they need it! But this doesn’t have to come at a price. Customer service is all about the experience, so take the time to get to know your clients, remember their preferences and analyse them to build up customer profiles.
Build on your branding
Your brand can be a powerful tool when it comes to being successful in business. A strong brand allows your clients to know what to expect from your business, as well as make you memorable. Fortunately, there are many branding techniques that can be implemented with little to no spend. Your brand’s logo is your business’s identity, so you want to invest – but this doesn’t have to cost a fortune. Shop around or even try designing a logo yourself. Likewise, marketing materials such as business cards are a great way to build brand awareness. Materials should be high quality, however there are services available that allow you to create high quality business cards without breaking the bank.
Moving to a dedicated office can be a way to signify you mean business, however it can come with a lot of expense. On the other hand, there are drawbacks to working from home. For example, your home address might not appear credible to your clients. However, a perfect solution for small businesses is the virtual office. Virtual offices allow your business to maintain a physical presence without actually renting physical space. One of the key benefits to virtual offices is that they give your business a greater degree of professionalism, giving you the benefits of a commercial address.
Of course, there will come a time when you need to meet your clients face-to-face. As a small business, it can be difficult to look the part, whether you’re based at home or in a small office. However, with meeting rooms you can make sure you’re ready for client visits. When you need to meet with clients, sometimes your living room or a coffee shop is not the ideal location. However, meeting rooms provide the perfect solution to give the impression you mean business. There are business rooms across the country that can be rented all at an affordable cost – even meeting rooms in London!
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