According to WP forms, 49.7% of organizations use web forms as the chief navigator of lead generation.
The advanced internet technologies have made it possible for us to reach every corner of the globe without leaving our homes.
This increased accessibility also means that there is a significant rise in the need for market research data and collection.
At some point of the day, you are more likely to be asked to fill a form, whether it is signing up for a new course, renewing a subscription, or attending an event.
In this article, we will take a look at why online forms are an important tool for your business.
Top 5 Benefits of using online forms
An online form can be used for multiple purposes. They have almost become a part of our everyday life.
The most prominent advantage is that they provide a secure way of collecting the data you need in an automated and consistent manner.
Without any further ado let’s look at the top five benefits of using online forms for your business.
1. Simple to build and convenient to use
Online forms are really easy to create.
Nowadays you do not even need to create one from scratch. There are many online templates available on the web and you can download one and start using it.
If you need to collect survey responses from the participants, you can create your own questionnaire using one of the available templates and then share it online. When you give clickable email links, the form automatically opens in your default email program.
As a business owner, an online form will benefit you by increasing your subscriber base and also serve as a forum for customers who are specifically interested in your products.
A well-organized web form enhances the trust factor between your business and your customers. It makes the customers believe their data is in safe hands, and it will only be used for business purposes.
The top form building tools provide you with a range of distribution options, which may include an auto-generator code that can be used on your webpages and thereby enable you to send the forms through an email or an SMS.
2. Enhances productivity and saves time
Online forms can save you a lot of time tbu automating and customizing the data collection process.
Before organizing a meeting, you can create a custom form and ask participants about their concerns, roadblocks, the time needed to finish the project, resources required, and so on. You can analyze all the data and send a review to your participants as well as make a final plan for your meeting.
Another important characteristic of online form is integrations.
You can streamline your workflows by integrating it with several third-party platforms, such as PayPal, Stripe, Google sheet, CRM tools, MailChimp, and many more.
Working with agencies or partners need duly signed documents for making a solid contract proof.
Making an online contract is feasible by integrating e-signature integrations like DocuSign, Adobe Sign, and other tools. Upload the e-signature document and confirm the deal with online contractors. When you integrate your online form with a CRM tool, all the stored customer data will automatically be transferred to the CRM tool.
Similarly, if integrated with a payment processor, a custom web form will also be able to collect online payments.
You can offer instant follow-up email to subscribers when integrated with email marketing automation platforms, such as Mailchimp. Ultimately, web forms save time from doing a lot of manual processes and enhance the overall productivity of your business.
3. Data implementation and customer growth
This is another great part of using online forms. They allow you to capture the relevant data in a very consistent and secure way.
Once the data is captured it is securely stored to be accessed by a selected set of users. This also provides great solace to customers that their data is secure and will not be mishandled like paper forms, which are highly likely to get lost or misplaced.
The relevance of data captured in the forms also plays a major factor. According to IBM, bad data costs the US economy $3.1 trillion annually.
Several companies are reaping the benefits of data by making product development and marketing decisions. You can also create a GDPR compliant web form to seek consent from the customers.
Sound data reduces the risk factor and enhances the consistent growth of your business.
Web forms also lead you to reach the target audience and save time relying on broad data. You can make customized marketing campaigns for your target audience.
For example, let’s say you own a sunglass business and you don't know which style and brand will increase your sales growth. When the customers fill up the form on your brand website, it leads you to the exact brand, age range, and gender interested in the particular brand. You can target those customers when you have a new style available. It will improve customer relationships and enhance customer trust.
Electronic forms will help easier implementation of data as you don't need to analyze the broad data all by yourself. It will also improve the organization's efficiency by keeping all the departments on the same page.
Web forms offer you a competitive advantage because you can implement your marketing strategies earlier than your competitors. You can enhance your sales by sending messages to potential customers.
4. Nurtures lead generation
Your website is the first touchpoint of lead generation.
Web forms are the easiest way to generate leads. Embed your website with the available web forms like WP form, Type form, Jot form, and other available online forms.
Make your website visually attractive, informative, engaging, and easy to navigate before embedding web forms into your website. Award your customers by sending free PDF resources when they complete the whole web form.
Never make web form pages lengthy and cluttered. If it is difficult to locate a field or takes a long time to fill the form, your customers may leave the form without completing it.
You might also consider hiring a User Experience (UX) designer and a copywriter to provide a frictionless experience for your visitors.
You can track the web forms by specifying goals and events in your Google Analytics account. Further, you’ll get a clear picture of your potential customers by analyzing submission statistics.
Filling a web form is almost like making a financial transaction. Make sure to follow up with an assurance or confirmation message, 'Someone from our team will contact you within 24 hours.'
Leads are 100 times more effective when you follow up quickly after they have submitted the form.
5. Increases conversion rates
A fully responsive web form can increase the conversion rates of your business.
Always make a clear call-to-action that can be adapted to mobile, desktop, and tablet.
Looks do matter. Visitors may not choose to return to your site quickly if they do have a great user experience. Whenever you create web forms, make sure to choose editing fonts, colors, and templates. So that you can make changes if you don't receive good results.
Making a lean web form can make your website a high-traffic generating site.
Creating a lengthy procedure will hamper your process of obtaining the basic contact details of your targeted customers. The web form is not the place to seal the deal, but it engages customers and enhances conversion rates.
Later, you can request an online video meeting or make a call for a personal visit.
Keeping your form short and crisp will convert more customers.
It is believed that a form with not more than five fields gives the highest conversion rates. You can keep your essential fields on top and make other fields optional. It will save your visitors' time, and you can get plenty of responses.
Site visitors have searched your site and propelled themselves to fill your web forms. You haven't sent any invites. It should be something exciting where customers can acknowledge a clear value proposition. You can integrate an autoresponder setting to your web form to deliver a message if somebody has completed the online form.
Ensure you adhere to all the security complaints and privacy policies so that customers feel safe to provide their personal data. Especially when you ask for credit or debit card information for the payment process.
Make sure your privacy statement should be authentic and doesn't look like a marketing gimmick.
We hope the above benefits will lead your thoughts to create a web form for your website. Make sure to create a decluttered and simple web form because prospective customers like easy web forms to fill the forms efficiently.
Today, web forms are the biggest anchorage for enhanced lead generation and consistent customer growth for businesses.
What are your thoughts on web forms, or what changes have you observed in your business by integrating web forms into your website?