L'Oréal

What began as French chemist Eugène Paul Louis Schueller developing a hair dye formula in 1909 transformed into the world's leading beauty conglomerate, The L'Oréal Group. With a presence in over 150 countries, L'Oréal has become a global leader in the beauty industry.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. The core team wants to bring beauty to all people with the goal to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.

In addition to its focus on product excellence, L'Oréal is dedicated to sustainability and corporate social responsibility. The company has implemented various initiatives to reduce its environmental impact, including sustainable sourcing, responsible production methods, and eco-friendly packaging. L'Oréal is committed to achieving its ambitious sustainability targets, which include reducing carbon emissions, water usage, and waste generation.

Furthermore, L'Oréal places a strong emphasis on promoting diversity and inclusion within its workforce and the beauty industry as a whole. The company believes in empowering individuals of all backgrounds and cultures, and it actively promotes gender equality and women's empowerment initiatives. L'Oréal is committed to fostering an inclusive work environment and supporting diverse talent throughout its organization.

L'Oréal has a rich history that began in the early 20th century with the entrepreneurial spirit of Eugène Paul Louis Schueller, a French chemist. Schueller developed a hair dye formula called Oréale and decided to sell it to Parisian hairdressers. On July 31, 1919, he registered his company as the Société Française de Teintures Inoffensives pour Cheveux, laying the foundation for what would eventually become L'Oréal. From its inception, the company's core principles revolved around research and innovation in the beauty industry.

In its early years, L'Oréal had a small team of three chemists in 1920. However, the company experienced significant growth, employing 100 chemists by 1950 and reaching 1,000 by 1984. As of 2021, L'Oréal has a vast global workforce, estimated at 85,252 employees worldwide. It is worth noting that during World War II, Schueller provided financial support and held meetings for a French fascist-leaning and anti-communist group called La Cagoule at L'Oréal headquarters. After the war some members of this group, including Jacques Corrèze, who later served as CEO of the company's United States operation, were employed by L'Oréal. This association is documented in Michael Bar-Zohar's book, Bitter Scent.

While L'Oréal initially focused on hair colour products, the company expanded its offerings to include a wide range of cleansing and beauty products. Today, L'Oréal markets over 500 brands and thousands of individual products across various sectors of the beauty industry. Their product portfolio encompasses hair color, permanents, hair styling, body and skincare, cleansers, makeup, and fragrance. L'Oréal's products are available through diverse distribution channels, including hair salons, perfumeries, supermarkets, health/beauty outlets, pharmacies, and direct mail.

Driven by its dedication to research and development, L'Oréal operates 21 R&D centers worldwide. These centers are strategically located, with three global centers in France (Aulnay, Chevilly, and Saint-Ouen) and six regional poles in the United States, Japan, China, India, Brazil, and South Africa. These research and development centers enable L'Oréal to stay at the forefront of innovation, constantly developing new formulas, technologies, and scientific advancements.

In 1988-89, L'Oréal also had control over the film company Paravisión, which included valuable properties like the Filmation and De Laurentiis libraries. However, StudioCanal acquired these assets in 1994. Throughout its history, L'Oréal has demonstrated a commitment to growth, innovation, and global reach. The company's unwavering dedication to research, its diverse product portfolio, and its presence in numerous countries have contributed to its status as one of the world's leading beauty and cosmetics companies.

L'Oréal's mission revolves around empowering its customers by providing them with mission-critical solutions, services, and products that help them achieve their evolving goals and meet their needs. The company is committed to understanding the desires and aspirations of its customers in the dynamic world of beauty and cosmetics.

L'Oréal aims to be a trusted partner to individuals, hairdressers, professionals, and beauty enthusiasts worldwide. It strives to create innovative and effective solutions that cater to diverse cultures, styles, and preferences. By staying attuned to the ever-changing beauty landscape, L'Oréal ensures that it consistently delivers products and services that meet the evolving demands and expectations of its customers.

Through extensive research, cutting-edge technologies, and a deep understanding of beauty trends, L'Oréal is dedicated to developing mission-critical solutions. These solutions not only enhance the beauty and well-being of individuals but also address specific concerns and challenges faced by professionals in the industry.

L'Oréal's mission extends beyond providing exceptional products and services. The company recognizes its responsibility to contribute to the sustainable development of the beauty industry and the communities it serves. It strives to integrate social, environmental, and ethical considerations into its practices, promoting responsible innovation, and actively participating in initiatives that support the well-being of people and the planet.

By embracing its mission, L'Oréal aims to inspire confidence, self-expression, and personal fulfillment for individuals, while fostering a positive impact on society as a whole.

L'Oréal's vision encompasses several key aspects that guide its business operations and strategic decisions. Firstly, the company aims to maintain its position as a global leader in the beauty industry. This entails being recognized as the go-to brand for consumers seeking innovative, high-quality, and reliable beauty and cosmetic products. L'Oréal strives to set trends rather than follow them, staying ahead of the curve by anticipating and understanding consumer preferences and needs.

Central to L'Oréal's vision is the belief that beauty should be inclusive and accessible to all. The company endeavours to develop products that cater to a diverse range of skin tones, hair types, and beauty preferences, ensuring that everyone can find products that resonate with their individuality. L'Oréal embraces the concept of self-expression and empowers individuals to embrace their uniqueness through beauty.

Innovation is a cornerstone of L'Oréal's vision. The company is committed to continuous research and development, seeking cutting-edge technologies and breakthrough formulations that deliver superior results. L'Oréal invests heavily in scientific research, collaborating with experts, dermatologists, and haircare professionals to create innovative solutions that address specific beauty concerns. By constantly pushing boundaries, L'Oréal aims to shape the future of the beauty industry and pioneer new beauty trends.

Sustainability is also a fundamental part of L'Oréal's vision. The company recognizes its responsibility to contribute to a more sustainable and environmentally conscious future. L'Oréal has set ambitious sustainability goals, including reducing its environmental footprint, implementing sustainable sourcing practices, and promoting ethical and responsible business practices throughout its supply chain. L'Oréal is committed to minimizing its impact on the environment, supporting local communities, and promoting diversity and inclusion within its workforce.

L'Oréal offers a diverse range of products in various sectors of the beauty industry. The company has an extensive portfolio of brands that cater to different needs and preferences, ensuring there is something for everyone. Some of the key product categories offered by L'Oréal include:

Skincare: L'Oréal provides a wide array of skincare products, including cleansers, moisturizers, serums, masks, and treatments. These products are formulated to address different skin concerns such as hydration, anti-aging, brightening, and blemish control. L'Oréal's skincare brands include L'Oréal Paris, Garnier, La Roche-Posay, and Vichy.

Haircare: L'Oréal is renowned for its expertise in haircare. The company offers a comprehensive range of shampoos, conditioners, hair treatments, and styling products. L'Oréal's haircare brands cater to different hair types, textures, and concerns, providing solutions for nourishment, repair, volume, colour protection, and styling. Some popular haircare brands under L'Oréal include L'Oréal Professionnel, Matrix, Redken, and Kerastase.

Hair Color: L'Oréal is a leader in the hair colour industry, providing a wide range of options for hair dyeing and colouring. Whether it's permanent, semi-permanent, or temporary colour, L'Oréal offers an extensive selection of shades and formulas to suit various preferences. L'Oréal's hair color brands include L'Oréal Paris Excellence, Feria, Preference, and INOA.

Makeup: L'Oréal offers a comprehensive range of makeup products, including foundations, concealers, lipsticks, eyeshadows, mascaras, and more. The company's makeup brands cater to diverse skin tones and preferences, allowing individuals to enhance their natural beauty and express their unique style. Some popular makeup brands under L'Oréal include Maybelline New York, NYX Professional Makeup, Lancôme, and Urban Decay.

Fragrances: L'Oréal also has a presence in the fragrance industry, offering a wide selection of perfumes and colognes for both men and women. The company collaborates with renowned perfumers and designers to create captivating scents that evoke different moods and emotions. L'Oréal's fragrance brands include Lancôme, Giorgio Armani, Ralph Lauren, and Yves Saint Laurent.