When it comes to growing your business online, you probably already know that social media in this day and age will play a big role in how you’re able to market, and the amount of people you’re able to reach with your business.
That being said, it’s not always the easiest thing to know which social media platform is best for your business – especially when there are so many out there fighting for your attention, and people telling you that you need to be dominating this platform, and then the next minute someone else comes along telling you that this platform is dead and that you should be focusing on another one.
The fact of the matter is, there is no right or wrong platform for your business, and only you will know which ones will work best for you.
In this post, we’re going to share with you some tips on how to choose the right social media platforms for your business.
Where are your ideal clients?
The most important thing to consider when choosing your social media platforms is where your ideal clients are hanging out.
This is important because the ultimate goal of your social media strategy should be to make sales, although you won’t be selling directly through social media, so it doesn’t make sense that if your clients are all hanging out on Facebook or Pinterest that you’re dedicating your time to Instagram and Twitter.
It will require a little bit of research on your part to know where your ideal clients are hanging out, but it’s worth taking the time to do this because otherwise you’re just going to be wasting time and ultimately losing money spending time on platforms that don’t generate any ROI.
What do you enjoy using?
The next thing to consider when choosing your social platforms is what platforms do you actually enjoy using?
It’s not all about your client, and you should feel comfortable using the platform and not have to spend so much time on it each day because you find it difficult or clunky to use.
For example, many people find that Twitter works amazingly well for them and they really enjoy using it, but others struggle to use it because of the limited character count, so the good balance should be between what you enjoy using and where your ideal client or hanging out.
How much time do you have to spend on it each day?
Social media, like all forms of marketing is going to take some time in your business, and although this shouldn’t be over the top, you should be prepared to spend between 20 to 30 minutes on social media each day, at least answering questions and comments.
If you prefer to have someone completely manage your social media for you, then you can hire a company like https://www.serendipity-online-marketing.co.uk/ to do this on your behalf.
Are people on that platform buying things?
The biggest thing you should consider when choosing your social media platforms is if people on these platforms actually buy products or services. Although social media shouldn’t be the place where you’re actually selling, the idea is to get them back to your site and somehow back into your sales funnel so that they eventually become customers. If people only are interested in reading your content, but don’t actually take any action, then perhaps this isn’t platform for you.