When it comes to owning a small business or being an entrepreneur marketing is probably the last thing on your mind, right? There are so many other things that you have to focus on a day to day basis, that thinking about whether or not you’re going to publish a blog post or share a photograph on Instagram is the lowest of all your priorities. That is if it even makes the list.
Although it may seem as though it’s not relevant to your business, marketing is incredibly an important tool for those that want to increase their business’ earning potential. With that in mind, here are 7 marketing tips for small businesses and entrepreneurs:
Use Social Media To Promote Your Business
Social media is an incredibly important tool for those who want to extend their reach. Using different platforms you’ll be able to reach potential customers, all without having to spend thousands like you would on traditional media. Whilst it does take a little bit of time and effort to learn the basics, you’ll start to wonder how your business ever survived without it once you’re signed up.
Create A Content Marketing Strategy For Your Company Blog
Content marketing often revolves around the content you share on your blog and the other aspects that surround that. Whether that’s starting a social media campaign or sending out a newsletter to your subscribers – your blog will be the starting point for your whole strategy. For tips and advice on how to start a content marketing strategy, you can visit this site here.
Learn The Basics Of SEO For Your Website
SEO stands for Search Engine Optimisation which when put simply, means to change certain aspects of your website to help it become more visible to Google. Doing so will mean your site is more likely to appear at the top of search engine results when people search for things within your industry. Although slightly tricky to learn, this is a valuable tool for those looking to increase their online sales. For tips on how to improve your local SEO listings, you can visit this site here.
Consider Starting A YouTube Channel
If you find you have lots of content ideas that are too complicated or relaxed for an entire blog post, consider starting a YouTube channel instead. This will allow you to create content for your followers and potential customers, all of which will feel as though they’re getting to know you through the lens. It’s a great way to have a more ‘personal’ side to your business.
Pay For Targeted Ads
Targeted Ads are an inexpensive way to ensure a social media post is seen by your target audience. By setting certain parameters you can choose who you want your ad to be sent out with, increasing the chances of people discovering your brand and purchasing your products.
Do you want to use marketing to grow your business? If yes, let us know if you use any of the tips from this post in the comment section below.