• With 850 million downloads last year, TikTok is the world’s most popular app

• However, four Facebook-owned social platforms appear among the top six, with a combined figure of more than two billion downloads

• This accounts for almost half of the Top 10’s global download figures

Facebook, Social Media, App, App market

A new study shows that while TikTok has been revealed as the world’s most popular and downloaded mobile app, social media giant Facebook dominates the market with four of its platforms.

Research conducted by app development company Bacancy Technology outlines that social video-sharing platform TikTok was downloaded a total of 850 million times last year, receiving 250 million more downloads than the second most popular app on the list, WhatsApp.

However, having acquired Instagram in 2012 and WhatsApp in 2014, Facebook takes up four spots in the Top 10 most popular apps of 2020, with a combined total of more than two billion downloads. This figure accounts for 46% of the total download figures within the top 10 list.

Following last year’s increase in remote working, conference call platform Zoom – which ranks fifth on the global list – received 477 million downloads last year, coupled with an increase in revenue of 317% over figures from 2019.

Top 10 Global Apps of 2020

App Downloads 2020
TikTok 850 million
WhatsApp 600 million
Facebook 540 million
Instagram 503 million
Zoom 477 million
Messenger 404 million
Snapchat 281 million
Telegram 256 million
Google Meet 254 million
Netflix 223 million

Assessing a number of the most popular social platforms, the United States – which has the third largest population count in the world – ranks as the country with the highest active user counts for Tiktok, Instagram and Snapchat. India, with the second highest population in the world, has the largest amount of users of both WhatsApp and Facebook.

Country with highest users counts for Apps (raw user figures)

App Country with highest user count # of users, in millions % of population
TikTok United States

65.9

19%

Whatsapp India

390

27%

Facebook India

320

22%

Instagram United States

140

42%

Snapchat United States

108

32%

However, analysing an app’s number of users as a percentage of each country’s population reveals that TikTok has the highest penetration in the Netherlands with 22% of its population using TikTok. This is followed by the US (19%) and Norway (18%).

Seven in 10 Spanish citizens are actively using Whatsapp, while three quarters of the population of the Philippines have active profiles on Facebook – a figure that trumps both America (57%) and the UK (55%).

Half of the Turkish population are active on their Instagram accounts – representing the country with the highest usage, and the same can be said of Snapchat’s popularity in Saudi Arabia, with 50% of the population holding active user accounts.

Naturally, these figures do not factor in fake accounts or users that may have more than one social media account, though they show an interesting indication of each app’s global popularity.

Country with highest users counts for Apps (as a percentage of population)

App Country with highest user count # of users, in millions Population % of population

TikTok

Netherlands

3.8

17,178,419

22%

US

65.9

333,230,770

19%

Norway

1

5,469,887

18.20%

Whatsapp

Spain

33

46,775,584

70%

Italy

35

60,359,657

58.00%

Germany

48

84,091,604

57%

Facebook

Philippines

83

111,249,116

74%

Thailand

51

70,000,662

72%

Mexico

93

130,486,512

71%

Instagram

Turkey

44

85,379,961

51%

Brazil

95

214,289,417

44%

US

140

333,230,770

42%

Snapchat

Saudi Arabia

19.6

35,433,662

55%

France

24.5

65,439,407

37%

United States

108

333,230,770

32%

TikTok triumphs once again as the world’s highest-grossing app, with reported revenue of 540 million USD last year. Despite lockdown restrictions limiting face-to-face contact, online dating platform Tinder lands in second place with 513 million USD, and streaming video giant YouTube rounds off the top three, snatching up 478 million USD.

Highest grossing app of 2020 (Global)

App

Revenue, millions USD

TikTok

540

Tinder

513

YouTube

478

Disney

314

Tencent Video

300

Piccoma

289

Line Manga

249

iQIYI

240

Netflix

209

 

Commenting on the findings, a spokesperson for Bacancy Technology said: “Lockdown restrictions and the ‘stay at home’ mantra of 2020 caused many of us to turn to the internet and various apps for entertainment and to indulge in some level of human interaction. TikTok’s seemingly endless library of entertainment has clearly captured the attention of millions of people, while the staple social media apps continue to be an integral part of our daily lives.”

This research was conducted by app development company Bacancy Technology, an exclusive hub of top software developers, UI/UX designers, QA experts and more, offering development services aimed at the creation of high-end, enviable applications.