Attracting and gaining new leads is essential to grow your business and reach your marketing goals. But to acquire leads, you need to go about it the right way. For example, untargeted cold calling, salesy posts, and sending your messaging to the wrong audience won't help your lead generation game. Your audience wants benefit-driven lead marketing strategies — targeted and valuable strategies rather than generic and disruptive. Improving your content marketing strategies and tailoring them to attract and delight the right audience is the game-changing approach to acquiring leads and converting them to your customers. So, if you are here and you want to find out how to gain new leads, you are in the right place because this article explains five unique tactics to get your leads rolling in. You will begin to see an exponential increase in your lead generation just by re-strategizing your content marketing strategy with these exceptional lead-generating content marketing tactics, so let's dive right in.
5 Tactics to gain new leads through content marketing
There are five effective tactics to get your audience to warm up to your brand and become qualifying leads for your business. Let's discuss them below:
1. Send product launch emails
If you've spent tons of time and effort creating something new for your audience, a new product launch email
is the way to get your audience to look forward to it. A product launch email is the type of email you send to your subscribers when you want to release a new product, feature, service, or event. They work well to keep your audience updated about a new release and also to create anticipation. Product launch mails involve three stages — the teaser email, announcement email, and product launch email. The teaser email is the first email you send, and it happens two weeks before your release. So, let's say you and your team are working on a new product or event; here's where you will give your subscribers a little teaser on what is happening in the background. You can describe what the new product is or what the event will be about, and you can tell them what to expect. The announcement email is usually sent three days to one week before your product launch. The point of the announcement email is to remind your subscribers about your new product launch and get them ready to make a purchase. In your announcement email, you get into the details. You explain your products and features and also send it along with a picture of the product, inviting your subscribers to make a pre-order. The product launch email is sent on the product launch day. Here, you simply tell them the product is open for sale and emphasize why your subscribers need the product. Include simple instructions on how to order and invite them to reply to your email if they have any questions. Product launch emails are perfect for building your product awareness, attracting new leads, and getting passive subscribers to take action. Ensure to keep them short and simple and back them up with a powerful call to action.
2. Connect with your audience on social media
Learning how to grow on Instagram, Facebook, Twitter, and other social media platforms is highly effective at helping you generate more leads for your business. We know this because 66% of marketers generate leads from social media. A wide range of your audience uses social media. it gives you a better chance to explore new opportunities, meet a wide range of audiences and attract new customers to your business. However, you don't attract and gain new leads just by being present on social media. It takes strategic actions. You need to inform, educate and entertain your audience using relevant content they find useful. You can do this by conducting market research to understand your audience and their areas of interest. In addition, create a wide range of content forms, and humanize your brand by hosting live events so your audience can interact with you better. Your audience is constantly evaluating your performance on social media to decide if they want to do business with you. So, the best way to convince them is to portray your brand in the best light. Do this by dishing out valuable content, showing up consistently, and keeping the communication line two-sided. This means engaging your audience in the comments and DMs and providing timely and constructive feedback in the DMs. Social media platforms are excellent places to promote your products and get qualified leads to subscribe to your mail list. You can do this by promoting an offer on your social media platform and directing your customers to your landing page or website to get their emails.
3. Optimize your landing page
A landing page is a stand-alone page created to acquire new leads or get your customers to buy your product. Because of the crucial goal they perform, you must put special considerations in setting up your landing page for success. There are different ways to go about this, but the most effective way is to follow the simple element of designing your landing page. This involves making your landing page easy to navigate and access. For example, if your landing page takes time to load, is clumsy, and confusing with many irrelevant details, you will repel rather than attract your leads. The trick is to keep it simple. Optimize your landing page's speed. Keep the texts simple and short, and let each sentence aim at converting your audience to a lead. In addition, attaching irresistible offers like a lead magnet to your landing page can be powerful at acquiring qualified leads. Lead magnets are valuable resources you can give your audience in exchange for lead-generating information like their contact details. However, for this tactic to work, you have to ensure you are offering a lead magnet your audience will find useful and willing to share their contact information to get; otherwise, this approach will be ineffective. You can also provide social proof to generate trust and build credibility on your landing page. So if you want your audience to download a lead magnet or buy your product and service, you should share your customers' experiences. For example, you can include testimonials on how the lead magnet or product has impacted your customers' lives. Because people believe in social proof, this technique is excellent to get your audience to take the desired action, just ensure to keep the call-to-action button clear and benefit-driven.
4. Syndicate your content
When you syndicate your content, you make your content available on third-party sites. These sites are usually more popular sites with high engagement rates, so they give your brand the awareness it needs to generate more leads. Posting your content on these websites gives you higher exposure because it exposes you to a wider audience. However, to get the best results with content syndication, conduct research and ensure your selected third-party site targets a similar target audience. This is the only way your audience will find your content relevant and useful. They will also be encouraged to visit your website to find more useful information. In the process, they discover how valuable your brand is and turn to qualified leads you can convert to customers easily.
5. Inculcate SEO practices
If you want to improve your lead generation, you must make it easy for your leads to find you. The best way to go about this is to simply optimize your content, website, landing pages, and social media for SEO. You can do this by incorporating basic SEO practices like relevant keywords on your landing pages and websites. The keywords should be the words your audience searches for the most regarding your product or service. Another way to improve your searchability is to create your content based on the topics your audience is searching for. Creating content based on these topics will not only make your audience find you easily, but they will also ensure to keep your audience relevant and valuable to your audience. When your audience finds your page and explores your content, they see you as an expert in your industry, thereby building trust and converting them to leads. Note that SEO optimization is not restricted to your website alone; you can also make your audience find you easily on social media by optimizing your page with relevant keywords relating to your industry. This could include creating an effective bio that contains relevant keywords about the products and services you render.
Lead generation is how you gain more customers and grow your business. They are crucial to increasing your sales and gaining customer retention when done right. So, in this article, we discussed five content marketing tactics for lead generation. These include sending product launch emails, engaging with your audience on social media, enhancing your landing page, syndicating your content, and performing the best SEO practices. Start using these strategies to boost your lead generation results.
Lydia Iseh is a writer with years of experience in writing SEO content that provides value to the reader. As someone who believes in the power of SEO to transform businesses, she enjoys being part of the process that helps websites rank high on search engines.