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Accenture

A professional services company

Summary

Accenture plc is an American-Irish multinational professional services company. A Fortune Global 500 company, it reported revenues of $43.2 billion in 2019 and had 492,000 employees, serving clients in more than 120 countries. In 2015, the company had about 150,000 employees in India, 48,000 in the US, and 50,000 in the Philippines. Accenture’s current clients include 91 of the Fortune Global 100 and more than three-quarters of the Fortune Global 500.

On 11 July 2019, Accenture appointed Julie Sweet as their new chief executive officer. She accepted her office on 1 September 2019.

It has been incorporated in Dublin, Ireland since 2009.

History

Initially called Andersen Consulting, Accenture was formally established in 1989 when a group of partners from the Consulting division of the various Arthur Andersen firms around the world formed a new organization focused on consulting and technology services related to managing large-scale systems integration and enhancing business processes.

Accenture changed its name from Andersen Consulting in 2001 after severing ties from its parent company Arthur Andersen. The company went public on the NYSE in April, 2001.

In June 2009, the company was incorporated in Ireland from Bermuda.

Branding

In 2011, Accenture launched a new campaign of results-based advertisements featuring clients such as Marriott, Unilever and the Royal Shakespeare Company alongside its slogan “High performance Delivered”. As of 2019, Interbrand ranked Accenture No. 31 on its list of best global brands. The brand consultancy noted Accenture’s focus on branding and marketing of its Accenture Strategy, Accenture Consulting, Accenture Digital, Accenture Technology and Accenture Operations divisions.

From at least 2005 until December 2009, Accenture used Tiger Woods as a celebrity spokesperson and advertised using the service mark “Go on, be a Tiger” and the ancillary statement “We know what it takes to be a Tiger” in association with his image. On 13 December 2009 after details of Woods’ extra-marital affairs were exposed, the company terminated Woods’ six-year sponsorship deal.

The company uses a standardised system of branding, with extensive use of the font Graphik.

From 1999, the firm’s culture was parodied by the webcomic Bigtime Consulting, operated pseudonymously by its San Francisco-based employee James Sanchez.

Accenture has implemented policies to reduce gendered discrimination such as gender neutral bathrooms and gender neutral dress-codes.

The Hertz Corporation sued Accenture in April 2019 over a contract where Accenture was hired to build a website and app for Hertz. On 12 September, both parties appeared before the judge and provided oral arguments on the legitimacy of Hertz’s complaint and Accenture’s motion to dismiss. In October 2019, a judge dismissed with prejudice Hertz’s claim that Accenture violated Florida’s Deceptive and Unfair Trade Practices Act. The judge declined to determine at that time whether an agreement limits the damages available to Hertz for its breach of contract claim.

Recognition

• In 2020, Accenture was ranked No. 205 on the Forbes Global 2000.

• In 2020, the firm was ranked No. 5 in the Top 50 Companies for Diversity by DiversityInc.

• In 2020, Ethisphere Institute recognized Accenture for the 13th time.

• Fortune named Accenture one of the 100 Best Companies to Work For from 2009 to 2020.

• In 2020, Accenture was ranked No. 279 on the Fortune Global 500 list.

• In 2020, Fortune magazine named it as the world’s most admired Information Technology Services company.

Vision

Their core values shape the culture and define the character of our company. They said they live the core values through individual behaviors. They serve as a foundation in how they act and make decisions.

References

https://www.comparably.com/companies/accenture-global/mission

https://nyjobsource.com/accenture.html

https://en.wikipedia.org/wiki/Accenture

https://www.accenture.com/gb-en