Having a company website on your side is one of the best ways to do marketing, and it means you’re always going to be available and in reach of anyone in the world with a wifi signal. And because of this, you’re probably dedicating a lot of time and money to your website, making sure it ticks all the boxes for the modern market, and you’re probably getting a bit exhausted with this tactic.
You’re not the only one! Sometimes a company website can take up too many resources, and it can seem like a massive dump of all your hard earned money and reputation. So now’s the time to fix that, and find some simpler ways to run your business’ website.
It’s time to have a discussion about your website plans! (Source)
Update the Information Regularly
Sometimes we put too much effort into our advertising campaigns, when an online presence can do the bulk of the work for you. And because of this, there’s a good chance you’re losing out on saving up your limited time and money for something more important, simply because you’re focusing too much on making sure customers are being driven to your website.
And because of this, you’ve completely neglected what your customers will find when they get there. Outdated information, content that’s a few months old, reviews that haven’t tracked into the system properly – the list goes on and on! So first of all, you’re going to need to focus on updating your website on a regular basis, at least once a month, and let your platform speak for itself because of it.
Make Sure You’ve Got the Right Host
This is one of the main areas where you can lose a lot of money in your business! When you’ve got a company to run, being able to keep track of your finances, and properly delegate them out, is the mark of efficiency. And there’s a good chance you’re wasting some good pennies that are needed elsewhere with your website hosting program.
So, do you really need all of those features you were promised? When was the last time you updated those areas specifically? If you can’t answer these questions, or you know you need to do some research on them, then there’s a good chance you need to switch your hosting platform to something more manageable.
Maybe you should move onto a shared server, maybe you should invest in a vps… the choice is yours, as long as you know how much content you need to store, and how your website will operate best.
Can You Refocus the Resources for Your Website?
Maybe you’re an online only company, and because of this you’ve got little need or worry to save money. But if you’ve got both a physical and virtual location on your hands, this is the kind of post to pay attention to. Don’t worry yourself too much, clearly it’s a lot easier to re-allocate your assets and resources than you think!