Viacom Selects Wochit for Social Video Production Across Brands Including MTV, Comedy Central, Nickelodeon and More
Social video creation platform Wochit today announced that Viacom International Media Networks (VIMN) Southern and Western Europe, Middle East and Africa cluster has selected the company’s cloud-based toolset for implementation across brands in eight markets. Enhancing VIMN’s aggressive social video strategy, the deal gives the network’s brands and editorial teams greater ability to rapidly produce engaging content optimized for distribution on social and owned-and-operated properties.
In addition to speed and scale, Wochit brings Viacom brands such as MTV, Comedy Central, Nickelodeon and BET the ability to collaborate with ease. Teams from all of the Viacom properties can share, view and edit content created by journalists and video teams any part of the network, all from a single dashboard. The platform also supports automatic rebranding of videos, which further speeds production, and offers greater insight into performance through real-time monitoring capabilities and rich data reporting.
“Social video is a critical part of our networks’ audience-building and engagement strategies, and Wochit is an ideal partner that will help us to provide the quantity and quality of content that our fans want,” stated Jorge Conde Benito, Vice President of Multiplatform, Strategy & Business Development for VIMN’s Southern & Western Europe, Middle East and Africacluster, “We are confident that their robust toolset and knowledgeable team will help us to address the nuances of each platform, and with the added insights, we can truly maximize performance.”
“Viacom has embraced social video wholeheartedly, and we are incredibly proud to play a role in the success of their content strategy,” stated Dror Ginzberg, co-founder and CEO of Wochit. “We’re confident that video managers and creators from the amazing roster of brands will enjoy the smooth workflows and ability to collaborate more readily, and we look forward to growing our partnership in the future.”
Wochit is a video creation platform that empowers newsrooms, media companies and brands to expand audience engagement through the power of social video. Worldwide media brands such as Time Inc., CBS, USA Today, Gannett, Condé Nast, The Week, ProSieben, Singapore Straits Times, and Der Spiegel use Wochit to produce short-form videos around trending topics at the scale and speed required in the video-first, mobile era. With rights-cleared assets from
AFP, Reuters, Getty, and others, cloud-based editing tools and native uploads, horizontal and vertical videos are quickly created and distributed across all social and digital platforms. Wochit is among the 2016-2017 EContent Top 100 companies in the digital content industry as well as the the winner of both the Gutenberg Prize for its disruptive technology in the field of journalism and Digiday’s Best Video Technology Innovation for its significant impact on publishers’ bottom line. The Company is backed by ProSieben, Singapore Press Holdings’ SPH Media Fund, Carlo de Benedetti, Redpoint Ventures, Marker LLC, Greycroft Partners, Cedar Fund, and Press Association. Wochit is based in New York, with offices in London and Tel Aviv.