When running a business in this day and age, it’s never been more important to stay at the top of your potential customers minds and be able to stand out effectively.
The way you do this is through strategic and carefully targeted marketing, but this doesn’t mean trying all the strategies at once that are being promoted as the best for growing your business.
Not only does this lead straight to feelings of inadequacy and overwhelm, but the fact is that there really isn’t any one marketing strategy that fits all, and only you know what’s best for your business. Of course you’ll have to try a few things out in order to find out what that is, but business is all about testing things, anyway.
In this post, we’re going to be sharing with you some of the marketing strategies that you can implement this year to find the ones that are right for your business.
In order to get in front of your ideal clients, then you need to be creating consistent content that they will find useful and that actually gets them a result at the same time. The great thing about a blog is, you can use whatever format you like and can create your content on your own schedule, though if you want to save time and ensure you’re creating content consistently is by batching your posts and then automating the publishing of them.
Social media is still one of the best ways to reach a new audience and also build more connections with your existing one. If you want to use it to generate organic traffic and followers, you can do that, but even paying for ads is still one of the cheapest ways to get leads – especially if you know who you’re targeting, companies like www.mykeymaninsurance.com, for example.
If you’re looking to make sales – especially when launching a new product or service, then webinars are one of the best ways to do this. However, they’re also a fabulous way to market yourself and position yourself in front of a new audience who you can later retarget with other offers that can help them.
Many people believe completely that networking is over, but the truth is that the opposite is actually true and networking is still one of the best ways to get in front of new clients. The great thing about networking is that it’s not just clients who you can meet, but all kinds of collaboration partners or even just other entrepreneurial friends who you can bounce ideas off of over coffee. Networking can definitely be scary if you’ve never done it before or you’re quite a shy or introverted person, but once you get into the habit of going to a networking event once a month or so, you’ll see just how powerful it can really be and what a difference it can make in your business, and even to your confidence.