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Latest posts
Social Media Statistics of Fortune 500 Companies
by James Baron
It may not be surprising to hear that there has been an increase in the amount of Fortune 500 companies that are using social media as a way to reach more customers over the past few years, but the speed and size of the increase in as little as 4 years is very interesting. The [...]
How the European Social Media and Email Marketing is developing:
by Harmeet Dhiraj
Introduction: The imminent approach of 2012 portrays the European social media scenery as persistently innovating, resulting in an uprising year of exciting developmental change. With the rise of various different social networking platforms, myriads of content and the accumulating progress towards mobile media utilization which is enhancing individual’s knowledge, acquiring exclusive advantages to partake [...]
What is Netnography? The effects it places on the Web and Social Media Industry?
by Harmeet Dhiraj
Netnography consists of various online disciplines; comprising mythologies such as content analysis, “text mining” of anonymous knowledge which is yet to be explored, creating a story through “word of mouth”, ethnography and observational research. The use of Netnography is “consumer centric”, allowing any niche or global business to [...]
Unilever Uses Facebook to Gain Consumer Insights
by Gianluigi Cuccureddu
Since October 26th the marketers of the Savoury-cluster (Unox, Knorr, Bertolli, Conimex and Cup-a-Soup) are interacting on Facebook with hundred consumers for three months. Such a consumer-engagement project has not been deployed yet. Lays and Fanta also engage in online activities, but there are differences. Fanta does online research where participants receive money, and Lays [...]
Transparent Legal Frame-work
by Jamie Burke
The Open Business Council is committed to helping organisations who wish to practice open / co-innovation develop a transparent legal frame-work to ensure the ownership of IP created is distributed fairly amongst all participants. We call this project ‘Co-IP’ and invite those in the field to help contribute to a legal framework for common ownership. The [...]
Social Media and Web Innovation Metrics
by Ilkut Terzioglu
Social Media and Web Innovation metrics “10 years ago the web was content oriented. Now it is PEOPLE oriented….that is a great evolution!” #smwbeirut The importance of ROA Return on Attention & ROI Return on Investment for Social Media innovation metrics. An Open Business has te be built upon the foundation about open data. A [...]
Why Social Media Means Open Business
by Dinis Guarda
Jamie Burke CEO of Ninety10Group recently created a slide-deck on why Social Media Means Open Business, the title is “Social Media = Open Business”. Recent events both on the political and corporate landscape demonstrate what he has developed in his presentation: a culture of activism is being enabled and amplified by an increasingly ubiquitous and [...]
