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Verbal Identity

Verbal Identity is a strategic brand consultancy specializing in the power of language.

Summary

Verbal Identity is a strategic brand consultancy specializing in the power of language. Clients include Alphabet’s ‘moonshot factory’, LVMH, Vauxhall, John Lewis, and start-ups from fintech, data science, and beauty. The company was set up by Chris West.

Services and solutions

Verbal Identity was founded in 2010 to help company and department leaders define the strategic vision for their business and bring it to life with language. The firm has guided global and national brands, relaunches, and start-ups, from B2B and B2C to tech and luxury and everything in between.

Tone of Voice Agency:

Voice Identity unique process completely defines the brand voice on all three levels of communication, and mixes in exercises and detailed examples. It has a reputation for creating practical and inspiring tone of voice guidelines. Even better, they’re welcomed equally by agency partners and in-house teams, meaning everyone starts writing with one voice, sooner.

Corporate Narrative and Brand Storytelling:

8S works ‘inside out’ – using research, interviews and linguistics to uncover the brand’s DNA and unique appeal. Then, using strategic insights and well-established creative skills, Brand Identity create an emotionally powerful corporate narrative and brand stories. 8S stands simply for “8 Slides”. Over time, this has proven to be comprehensive enough to give people guidance, but short enough to be memorable.

Copywriter Training Courses:

Brand Identity help good copywriters be great. Merging SEO with creativity. They can identify your team’s skills and gaps, build realistic goals and then design the best copywriting training course to make your teams more successful – always making sure that they ‘coach’ rather than just ‘inform’, with everyone having 1:1 follow-ups tuned to their own, specific needs.

Vision and mission

According to Brand Identity, in a fast-moving, complex world, we all need a dependable path to follow. From Verbal Identity’s earliest days, they’ve merged the frameworks of a consultancy with the creativity of an agency. Their clients can see ahead to every step of the process while still being pleasantly surprised by the creative outcomes. And from the beginning, they are all working together to create lasting change.

According to the founder, Christ West:

“I think we’re in a world where most people say there are more channels than ever before. So we have to know what to say in each of those channels. Not only that, there are more challenges than ever before so whatever size of business you are, you can be pretty sure that there is a new business that has just started in your sector, which is going to be aggressive, is going to use language, because they don’t have money to outspend you, so they’re going to outthink you, so they’re gonna use language. So there is more channels, more challenges, we’re living in a society where I think consumers quite rightly are saying to brands and businesses: what’s your view of this issue? So we’re in this kind of environment where language has never been more important before, we say that language is working everywhere, all the time, and we’re responsible, all of us in a business, for language with a greater velocity than ever before.”

Team

Chris West, Founder

Chris is a unique combination of insightful strategic thinker and highly-awarded writer. Chris is the Founding Partner and CEO of Verbal Identity, a strategic brand consultancy specializing in the power of language. Clients include Alphabet’s ‘moonshot factory’, LVMH, Vauxhall, John Lewis, and start-ups from fintech, data science, and beauty. 

He founded Verbal Identity in 2010 to help company and department leaders define the strategic vision for their business and bring it to life with language. His firm has guided global and national brands, relaunches, and start-ups, from B2B and B2C to tech and luxury and everything in between.

Previously, Chris ran a project-based advertising agency for 10 years working with global clients and before that, he was one of London’s most awarded copywriters for his work across the Guardian, adidas, British Airways and the Conservative Party. In 2016, he was the convening President for the inaugural verbal branding jury at the LIA. 

Chris is also a Bestselling Author. He has written two books to date: ‘Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You’re Not Using’ and ‘How Words Work’.

Charlotte Semler West, Non-Exec Director

Charlotte is Verbal Identity’s Non-Exec director and lead Retail Strategy advisor. An Oxford Politics, Philosophy, and Economics alumna, she has since redeemed herself with numerous high profile successes in business strategy. She was the lead agency strategist at Tesco for the launch of ClubCard. In 2001, she founded MYLA, the groundbreaking (and earth-moving) lingerie company, which she also led for its first five years. Not content with having launched one of the retail market’s most enduring loyalty schemes and founding a game-changing business, she now runs the online boutique Charlotteandco. Charlotte’s experience gives Verbal Identity a unique edge in distinguishing insights from irrelevance in our text analytics projects.

Rahel Anne Bailie, Senior Advisory Consultant, Content Strategy

Rahel has spent the last 20 years as a content consultant, with deep understanding of both the technical and editorial sides, developing solutions to solve complex information problems at Fortune 100 and FTSE 250 corporations. She is an accredited Cognitive Edge consultant, a certified UX and usability professional. She teaches in the world’s only Master’s Programme in Content Strategy, at FH Joanneum, in Graz, Austria, and has taught at several Canadian universities. She has authored and contributed to several industry books, including co-authoring Content Strategy: Connecting the dots between business, brand, and benefits and The Language of Content Strategy. She was elected Fellow of the Society for Technical Communication, and received an Honorary Fellowship of the International Society for Technical Communication. Rahel left the natural beauty of Vancouver to enjoy the rich world of arts and culture in London. She can be spotted in galleries and museums, looking for metaphors she can relate to her field.

References

https://www.verbalidentity.com/about-us/

https://medium.com/authority-magazine/chris-west-of-verbal-identity-5-non-intuitive-ways-to-grow-your-marketing-career-eafdfdd37dc9

https://www.goodreads.com/book/show/40248103-how-words-work

https://www.verbalidentity.com/