MetaCurio is a full-service Web 3 strategy company.


MetaCurio is a full-service Web 3 strategy company. MetaCurio works with global brands and talent looking to enter the world of Web 3. NFT drops and digital asset development, epic activations, and true community. Metacurio builds projects that push boundaries and have a long term impact. It was co-founded by Jeff Hood and Sophie Watts.


Their inaugural project featured an epic collaboration between Mike Tyson and Cory Van Lew. By laying a foundation for Tyson in the NFT landscape they were able to build a long-term ecosystem for “the Baddest Man on the Planet”. This initial drop perfectly demonstrated why they value their principles of true collaboration, building for the future, and thinking strategically.

Two months after Tyson’s initial drop with Metacurio, the company deployed a stealth drop with no pre-drop marketing called Lazer Eyez… which sold out in 23 minutes. The stealth drop coincided with an IRL activation – a giant-sized billboard that went live on the Hollywood Walk of Fame at the time of sale.

Their Reactor Motors drop shows what is possible when a new universe emphasizes strong community and exciting content. Metacurio partnered with Reactor Motors to develop a backstory and artistic design for our metaverse racing game.

Reactor Motors was the second ever on-platform mint in OpenSea history. The drop featured 8,888 unique reactor NFTs which will upgrade into unique Reactor vehicles this February. NFT holders will be able to race their unique vehicles on the reactor raceway: a state of the art metaverse racing game.

Mission and vision

Mercurio believes in the power of innovation. According to their website: “Curiosity unlocks new frontiers, new possibilities, and even new universes. Metacurio is a next-generation creative studio leading you into the metaverse, unleashing the power of web3 by building creative worlds, NFT drops and digital asset development, epic activations, and true community. Metacurio builds projects that push boundaries and have a long term impact – helping you become innovators and leaders in the truest sense.”


Founder, Sophie Watts

Sophie is a global media executive with a focus on venture creation for A-list stars, including “Mike Tyson’s Legends Only League,” the sports enterprise which, in November 2020, staged the Tyson-Jones fight, the 8th most profitable pay-per-view event of all time. Previously, Watts served as the President of STX Entertainment, playing an instrumental role in the company’s formation and growth, including the establishment of a fully-fledged movie studio, and both reality and scripted TV studios. During her tenure, STX grew from a start-up into a multi-billion-dollar media company that includes several studios, and which secured capital from investors including private equity firms TPG and China-based Hony Capital; Tencent, the Chinese internet giant; Liberty Global, the media conglomerate; and PCCW, the global telecommunications provider. Early in her career, Watts worked in music film, videos and programming in London. She moved to Los Angeles in 2007, where she was a producer and financier on film projects including the award-winning documentary Bully, and the NBC show “State of Affairs”. Watts has been named one of Hollywood’s Top Dealmakers by Variety, listed in Fortune magazine’s 40 under 40, and featured in Variety’s Power of Women Report, Hollywood Reporter’s Women in Entertainment Power100, and in ELLE magazine’s power list.

Founder, Jeff Hood

Prior to co-founding Metacurio, Jeff was the co-founder of Block Squared Capital and a Managing Partner for Sciath Capital, as well as an advisor to numerous blockchain companies. With over 19 years in technology and consulting experience, and with extensive fundraising and M&A experience in Asia and the Middle East, Jeff is a global leader and spokesperson on leveraging the benefits of Blockchain in daily, real-world applications, and on the power of tokenization as a capital source. He has had a career that has included executive leadership roles in companies such as HCL Technologies and Zensar, as well as a successful IPO and exit with GSS Infotech.

Advisor, Lisa Parigi

Lisa Parigi is a dynamic visionary and connector. A Crypto enthusiast focused on the intersection of blockchain technology, entertainment and web 3.  “It’s a brave new world of endless possibilities” and Lisa is passionate about bringing more women into the Web3 space.

Prior to moving to the U.S., she was an executive at several Fortune 500 tech companies based in Zürich and Geneva.  Lisa’s investment portfolio includes early-stage funding for startups in blockchain driven solutions, HealthTech, Lifestyle products as well as NFT’s and fine art.

Parigi currently serves on the board of the Lionel Richie Foundation; a private grant-making foundation, that fosters entrepreneurial innovation and supports initiatives to eliminate educational disparities.

Advisor, Luke Mitzman

Luke Mitzman is one of the most highly respected players in the music industry and founded 100 Management in 2015 after negotiating the move for client Zane Lowe from the UK’s BBC Radio 1 to Apple to help launch Apple Music. Since then, Luke has guided the careers of some of the world’s leading talent, including global icon Usher, Grammy Award-winning super producers Cirkut (The Weeknd, Maroon 5, Katy Perry, Kanye) and Alex Da Kid (Rihanna, Eminem, Imagine Dragons) and tattoo icon Dr Woo, who launched his own skincare range and has collaborated with the likes of Porsche, GAP, Levi’s, Persol, Roger Dubuis and who has 3 forthcoming TV shows.