Luman is a company that unleashes the human potential to create. 


Luman is a company that unleashes the human potential to create.  They are an agency of industry leaders who bring a breadth of experience driving innovation and creating the future.  They align change makers and their teams with purpose and create ownership cultures. They build transformational containers of psychological safety and rigor to drive regenerative innovation.


Their mission is to activate the full potential of leaders and their teams to create profitable and generative solutions for our planet.

They firmly believe that innovation is everyone’s responsibility, that leaders create leaders, and that leaders create the future.


Tirza Hollenhorst

Tirza is an entrepreneur and a futurist. Trained as a biologist and engineer who previously built a technology company and facilitated international, cross-sector collaboration around corporate responsibility and environmental resource management.

Tirza is the founder and CEO of LUMAN where she brings her experience in business, neuroscience, and innovation together to transform organizations and prepare them for the future of work. Tirza believes creation thrives when people are motivated by their internal sense of purpose, connected to their team, and held in a container of psychological safety.

An engaging and embodied presence, she can quickly conjure connectedness and creativity amongst large groups.

Maya Zuckerman

Maya is a Regenerative Entrepreneur, multiplatform expert, Culture Hacker and emerging technology aficionado who applies the power of narrative, technology, and regenerative design to world-changing ideas.

New times call for new sets of skills. In the past years Maya has developed herself as a diverse and tech-savvy leader. Developing a unique set of skills which help her lead companies and teams. As Chief Operations Officer and VP of Operations of two startups in the past three years, she built enterprise platforms and mobile apps that connect people and solves social issues that face our species.

Maya has worked with different groups around the world, from creative, tech development, branding, clean-tech and urban development.

Her passion leads her to work with project and people wanting to serve a bigger purpose on this planet.

She has spoken extensively in many conferences – from technology to branding and narrative.

Maya is also a writer, focusing on the Collective Journey and Regenerative Narrative framework in culture and movements and writing a positive Speculative futures Science Fiction Trilogy.