Keepface is a Global Influencer Marketing Platform that automates the brand-influencer collaboration process for making influencer marketing simple, quick, and profitable. Keepface platform allows brands to launch killing influencer marketing campaigns and to boost the ROI on the go. It was founded by Emin Vali.
Keepface offers a whole range of marketing solutions, including a 360° Influencer Marketing Tool; Employee Advocacy at scale; Powerful Influencer Analytics and Niche-specific Influencers list.
Keepface collaborated with the Lay’s brand to increase the awareness of «Lay’s Smile» campaign and boost the participation in the competition.
To boost the awareness of the campaign, Keepface opened discussion in the most popular youth social media groups and shared campaign information, competition terms, gifts, and campaign video. As a next step, celebrities, bloggers, micro-influencers and social engagers have participated in the campaign with #LaysSmileAz hashtag. They prepared different content with Lay’s Smile packages and shared in their channels for motivating the audience to participate.
Activia used a global to local strategy to stay more connected to its consumers in Azerbaijan and Georgia by encouraging a healthy and active lifestyle during the lockdown.
Considering its target audience, Activia decided to run an influencer marketing campaign to support active life that also aligns with its brand voice.
Activia teamed up with Keepface to easily manage an influencer-driven campaign with 33 social media influencers from lifestyle, fashion, food, and travel categories in both countries.
Influencers created entertaining and conversational videos such as preparing healthy snacks, doing fitness and yoga lessons with Activia yogurts and dairy drinks, and mentioned other influencers to join the challenge. Influencers shared campaign posts with #BeActiveatHome, #EvdəAktivOl, #ActiviaChallenge hashtags. On story posts, influencers reminded their followers to join the contest at Activia’s page. The campaign lasted from 6 to 30 May.
Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.