HiDubai is a consumer-tech initiative by Dubai Economy (DED) and incubated in Dubai SME. This business discovery platform aims to revolutionise the interactions between businesses and customers.
The business discovery platform creates an interactive bridge between businesses and customers. Empowering businesses with digital identity, HiDubai builds a smart network for people and businesses, where the technology ecosystem supports local businesses.
There are currently over 150,000 businesses on HiDubai divided into over 200+ Categories including Manufacturing companies, Legal firms, Logistic companies, Exporters, Event organizers, Retail outlets, Tourist attractions, and more.
According to its website, its mission is to “become a value enabler of business to customer (B2C) and online to offline transactions”. The company helps people connect with businesses in Dubai by providing accurate and reliable information collected by futuristic technology tools.
HiDubai’s vision is to support businesses in Dubai to adopt technology for effective customer engagement and to contribute towards sustainable economic growth across the city.
For its users, HiDubai offers services to discover new places and companies. It also helps them to make informed choices based on community reviews and ratings. Consumers can create personalised lists of companies to group their favourite places together or go through lists made by other users for inspiration.
It offers premium responsive display assets on the homepage, feature pages, and Lightbox display ads with limited inventory. There are aggregated pre-formated ads in HiDubai and 300+ partner platforms with a higher engagement rate in UAE. HiDubai also allows its consumers to reach Dubai’s most valuable B2B and B2C audience through a limited inventory mailer solution with a +30% engagement rate.
Abdulbaset Al Janahi, CEO at DubaiSME
HiDubai, in collaboration with Microsoft, partnered with DigitalOkta in order to provide Microsoft technology to all businesses in Dubai. Digital Okta is a certified Microsoft Gold Partner, based out of UAE. As a part of their collaboration, Digital Okta is offering additional services like setup, migration, training, and managed services free of charge when users purchase Microsoft solutions, covering Microsoft Exchange Online, Microsoft 365, and Security and Application Plans for SMEs & Enterprises.