Brian Solis

A self-professed digital analyst, anthropologist, and futurist.


Brian Solis is a self-professed digital analyst, anthropologist, and futurist.

Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books aim to understand the relationship between the most recent technological trends and its impact on businesses and society. As a result of his work, Solis became a thought leader and renowned expert in social media; advising brands, celebrities, and startups on how to adapt and take advantage of the new digital transformation occurring in society.

Brian Solis was one of the first to understand how the customer is changing, becoming more connected, wiser and in search of a meaningful experience. Brian Solis is now a principal analyst at Altimeter Group. He is as well a renowned author and blogger.


Early life

Solis was born in 1970 in Redwood City, California. His career began in 1991; he first worked at Dodge and Mansfield, an advertising and marketing agency with a focus on technology. This is when he began to learn about marketing.

In his early 20s, Solis founded Reality Magazine; a publication focusing on entertainment, fashion, and social issues.


Solis is a prominent blogger and writer. He regularly contributes to leading business publications such as Adage, Forbes, Wired, VentureBeat, et cetera. What is more, he is also a social media influencer with over 500,000 people on Linkedin, Twitter and Facebook.


Brian has written several books, including the following:

What’s the Future of Business: that explores in a fun, visual and insight way how connected consumerism breaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something in each stage and also spark engagement between consumers based on those experience.

The End of Business As Usual: examines each layer of the complex consumer revolution that is changing the future of business, media, and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.

Engage: which evidences how social media has democratised influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs-creating communities that shape and steer the perception of brands.