Brian Solis

Brian Solis is VP, Global Innovation Evangelist at Salesforce. He's also an 8x best-selling author, international keynote speaker, and digital anthropologist. 

Forbes has called him “one of the more creative and brilliant business minds of our time" and ZDNet has said that Brian is “one of the 21st century business world’s leading thinkers.”

Early life Solis was born in 1970 in Redwood City, California. His career began in 1991; he first worked at Dodge and Mansfield, an advertising and marketing agency with a focus on technology. This is when he began to learn about marketing. In his early 20s, Solis founded Reality Magazine; a publication focusing on entertainment, fashion, and social issues.

Solis is a prominent blogger and writer. He regularly contributes to leading business publications such as Adage, Forbes, Wired, VentureBeat, et cetera. What is more, he is also a social media influencer with over 500,000 people on Linkedin, Twitter, and Facebook. He has written several books, including the following:

“What’s the Future of Business” explores in a fun, visual, and insightful way how connected consumerism breaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something in each stage and also spark engagement between consumers based on those experience. “The End of Business As Usual” examines each layer of the complex consumer revolution that is changing the future of business, media, and culture. As consumers further connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.

This evidences how social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs-creating communities that shape and steer the perception of brands.
 

In a recent interview, Solis explained the vision that drives his work for Salesforce:

"Every day, I’m inspired by my colleagues, our customers, and the impact we have not just in business, but in the world. We live by our core values of trust, customer success, innovation, equality, and sustainability. And every day, I continue to learn how to make businesses, markets, and the world, a better place."

“The paradox of innovation doesn’t inhibit the desire for growth and profitability. You must pursue both iteration and innovation to thrive against digital Darwinism and Darwinism in general. To do this requires a new paradigm that can allow for discovery, experimentation, and even failure. This is the entrepreneur’s way.”