Anheuser-Busch InBev

Producer, distributor, and marketer of beer, alcoholic beverages, and soft drinks

Categories

Retail and Consumer Goods  

#123

Rank

$113.77B

MarketCap BE

BE Belgium

Country

Summary

Anheuser-Busch InBev (AB InBev) is a multinational brewing company based in Leuven, Belgium. It is the world's largest brewer and owns over 500 beer brands, including Budweiser, Corona, Stella Artois, and Beck's.

AB InBev was formed through the merger of Anheuser-Busch and InBev in 2008. The company has a presence in more than 50 countries and operates 170 breweries. In addition to beer, AB InBev also produces soft drinks and other non-alcoholic beverages.

AB InBev has faced criticism for its business practices, including allegations of anti-competitive behavior and tax avoidance. The company has also been accused of contributing to harmful drinking practices and social problems, particularly in developing countries. In response, AB InBev has launched several sustainability initiatives, including efforts to reduce water usage and improve agricultural practices.

Despite these challenges, AB InBev remains a dominant player in the global beer market and continues to expand its business through acquisitions and partnerships.


History

Anheuser-Busch was founded in St. Louis, Missouri in 1852 by German immigrant Adolphus Busch. The company grew rapidly over the next century, becoming one of the largest breweries in the United States and expanding internationally. Anheuser-Busch's flagship beer, Budweiser, became a household name and a symbol of American culture.

In 2004, Interbrew (a Belgian company) and AmBev (a Brazilian company) merged to form InBev, creating the world's largest brewer at the time. InBev was known for its global brands such as Stella Artois and Beck's. The company continued to grow through acquisitions, purchasing several regional brewers in Europe and Asia.

In 2008, InBev made a hostile takeover bid for Anheuser-Busch. After a months-long battle, InBev succeeded in acquiring the American company for $52 billion. The merged company was named Anheuser-Busch InBev (AB InBev) and became the world's largest brewing company, with a portfolio of over 200 brands.

After the merger, AB InBev continued to expand its business through acquisitions and partnerships. In 2013, the company acquired Grupo Modelo, the Mexican brewer of Corona, for $20 billion. The acquisition gave AB InBev a larger presence in the Latin American market and access to Corona's popular brand.

In 2016, AB InBev acquired SABMiller, its main competitor, for $107 billion. The merger created a beer giant with a market share of over 30%. However, the acquisition was not without controversy, as regulators in several countries raised concerns about the impact on competition.

In recent years, AB InBev has faced criticism for its business practices. The company has been accused of anti-competitive behavior, tax avoidance, and contributing to harmful drinking practices and social problems, particularly in developing countries. In response, AB InBev has launched several sustainability initiatives, including efforts to reduce water usage and improve agricultural practices.

Despite these challenges, AB InBev remains a dominant player in the global beer market. The company has a presence in more than 50 countries and operates 170 breweries. AB InBev continues to diversify its product offerings, expanding into non-alcoholic beverages and other areas.


Mission

AB InBev's mission statement is "bringing people together for a better world." The company aims to achieve this mission by:

1. Brewing quality beers: AB InBev strives to produce high-quality beers that people around the world can enjoy.

2. Building strong brands: The company aims to build strong and meaningful brands that connect with consumers and reflect their local cultures and tastes.

3. Acting as responsible stewards: AB InBev is committed to being a responsible corporate citizen and to using its resources and expertise to make a positive impact on society.

4. Empowering its people: The company values its employees and aims to create a supportive and inclusive work environment that encourages innovation, collaboration, and personal growth.

5. Growing sustainably: AB InBev is committed to sustainable growth and to minimizing its impact on the environment. The company has set several sustainability goals, including reducing its water usage and carbon footprint, and improving its agricultural practices.


Vision

AB InBev's vision is to be the "Best Beer Company Bringing People Together for a Better World." The company aspires to achieve this vision by producing high-quality, diverse, and innovative beers that resonate with consumers and reflect their local cultures and tastes. AB InBev also aims to be a responsible corporate citizen, using its resources and expertise to make a positive impact on society and the environment. The company believes that by being the best in its industry and working towards a better world, it can create long-term value for all its stakeholders.


Key Team

Carlos Brito (Chief Executive Officer)

Michel Doukeris (North America Zone President)

Pedro Earp (Chief Marketing and ZX Ventures Officer)

Felipe Dutra (Chief Financial and Technology Officer)

David Almeida (Chief People and Legal Officer)


Recognition and Awards
In 2018, AB InBev won the 2018 European Beer Star Awards. In 2022, Cannes Lions honoured Anheuser-Busch InBev (AB InBev) the year's Creative Marketer of the Year. In 2021, AB InBev’s GCC, has won the award for ‘Great Place to Innovate’ by Zinnov Awards 2021 for shaping the culture of innovation, launching disruptive ideas and delivering impactful business value for the company.

Products and Services

AB InBev produces and distributes a wide range of beers, including some of the world's most popular and iconic brands. The company's portfolio includes:

1. Global brands: AB InBev's global brands include Budweiser, Stella Artois, Corona, Beck's, Leffe, Hoegaarden, and Bud Light.

2. Regional brands: The company also produces and distributes regional brands, such as Skol, Brahma, Quilmes, Harbin, and Aguila, among others.

3.Craft and specialty brands: AB InBev has also entered the craft and specialty beer market through brands such as Goose Island, Blue Point, 10 Barrel, and Elysian.

In addition to its beer portfolio, AB InBev also provides a range of services to support its business and operations, including marketing, distribution, logistics, and supply chain management. The company also operates several breweries and production facilities around the world, as well as a network of retail outlets and hospitality venues. AB InBev's products and services are available in more than 150 countries, making it one of the largest beer companies in the world.


References
Anheuser-Busch InBev
Leadership team

Carlos Brito (Chief Executive Officer)

Industries

Retail and Consumer Goods

Products/ Services
Beer Malt beverages Energy drinks Bottled water
Number of Employees
Above 50,000
Headquarters
Leuven, Belgium
Established
1852
Company Type
Public Limited Company
Company Registration
SEC CIK #0001668717
Revenue
Above - 1B
Traded as
BUD
Social Media

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Wed Apr 17 2024
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