Adobe

Adobe provides digital media and digital marketing solutions.

Summary

Adobe is a software company that provides its users with digital marketing and media solutions. Its tools and services allow its customers to create ground-breaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success.

History

Adobe was founded in December 1982 by John Warnock and Charles Geschke, who established the company after leaving Xerox PARC to develop and sell the PostScript page description language. In 1985, Apple Computer licensed PostScript for use in its LaserWriter printers, which helped spark the desktop publishing revolution.

As of 2019, Adobe has more than 21,000 employees worldwide, about 40% of whom work in San Jose. Adobe also has major development operations in the United States in Newton, New York City, Minneapolis, Lehi, Seattle, and San Francisco. It also has major development operations in Noida and Bangalore in India.

Vision

Adobe Corporation does not have an official vision statement. Despite its absence, the operations and development trends imply that it is focused on enabling all its customers to “dream bigger.” Adobe satisfies this objective by expanding its services to include the provision of business solutions such as digital transformations among others.

To progressively contribute to the growth of web-based technology, Adobe has been on the forefront in the promotion and support of creativity through its design plans. This has positioned it at the top of everything it does.

Mission

Mission Statement: “Let’s create experiences that matter. Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences”.

Key People

CEO – Shantanu Narayen: Shantanu Narayen (born c. 1963) is an Indian-American business executive. He is the chairman, president, and chief executive officer (CEO) of Adobe Inc. Prior to this, he was the president and chief operating officer since 2005.

Team

CEO – Shantanu Narayen: Shantanu Narayen (born c. 1963) is an Indian-American business executive. He is the chairman, president, and chief executive officer (CEO) of Adobe Inc. Prior to this, he was the president and chief operating officer since 2005.

 

References

https://www.comparably.com/companies/adobe/mission

https://sites.google.com/view/phiikkfaxg/Adobe-Mission-And-Vision-Statement

https://www.britannica.com/topic/Adobe-Systems-Incorporated

https://www.instagram.com/adobe

https://en.wikipedia.org/wiki/Adobe_Inc.