Website capability is a big deal in the modern world. It’s where the majority of today’s businesses pull their clients from, and as such, a lot of focus is steered towards it. As a business owner, you’re always going to want to be aware of how effective your company site is: whether it’s attracting users and keeping them around, whether it’s got the space for adverts and actual content in equal measure, and whether it’s designed properly with a good bandwidth and low latency to streamline the customer experience.
So if you’re not too sure how to answer any of the above queries, this is your chance to learn the ins and outs of the capability of your website.
Does it Highlight What’s on Offer?
Your website needs to have plenty of content on it, to make sure that any visitor to your site has plenty of idea about what it is you do and what you offer, but it also needs the space to allow visitors to focus on what you have to offer. You don’t want to inundate anyone who comes across you with images and colors and information they don’t need or want to see – make sure you’ve got some white space on your side.
You’re going to need a good design, one that reads left to right and becomes less heavy as it goes down, and some blank space that allows your content to speak for itself. If you’ve got a top article you want people to pay attention to, make sure it’s at the top, and has nothing around it that allows for an intentional click away!
Can it Cope with the Traffic?
If you ever do get high streams of user traffic, what do you analytics look like afterwards? Maybe you have plenty of peak times on your charts, but how long do they last for? The thing is, even when you’ve got traffic streams on your side, you need to have a similar amount of user retention. And if your site is loading too slowly, or has too many images, embedded videos, and other design elements slowing it down, people are going to click away in seconds.
So look into the best web hosting that’s available to you in your current state. You need more bandwidth, you need a faster ping, you want more storage for an article or product archive that people can peruse at their leisure – simply put, your website records the users that click on and click off again, and that doesn’t tell you whether they liked your content or not! Give customers a better base for indulging in what you have to offer, and watch your interest go up and up.
Your website needs to be capable of all kinds of things, but most of all, it needs to stand up to the weight the modern age puts on it. Make sure you use tips like these.