Viral News, Outrage Culture and ‘Fauxpologies’: The Book That Shows How Business Has Ruined ‘Sorry’

Outrage culture has left businesses unable to sincerely say sorry. Instead they apologize routinely for trivial transgressions, issuing ‘fauxpologies’, ‘nonpologies’ and baffling their customers with incomprehensible jargon in a way that undermines their reputation, damages their credibility and impacts on their bottom line. In The Apology Impulse, authors Cary Cooper and Sean O’Meara reveal how … Continue reading Viral News, Outrage Culture and ‘Fauxpologies’: The Book That Shows How Business Has Ruined ‘Sorry’