There comes a time when every business needs to take a good hard look at the way they are running things. We all know how easy it can be to put this off. We get used to how things are and how they have always been, and we tell ourselves that the hassle of switching things up is probably not worth the benefits of doing so. It can also be hard to silence the voice that says that if it ain’t broke, don’t fix it.
Over the last two years, so much of what we have been doing as business owners has boiled down to rolling with the punches. We have been forced to find solutions almost out of thin air. Faced with challenges that we never could have predicted; we knew that the only option was to keep moving forward. Right now, there are absolutely many more challenges on the horizon. We have seen that a new wave could bring a huge amount of uncertainty. We know that Brexit is going to continue hammering businesses with new and unexpected challenges. And we know that there are rising energy costs and rising tax costs coming. If you know that some of your structures or processes are weighing you down, then you do not have any time to waste. Here are just a few upgrades that every business should be making this year.
Upgrade Your Security
How we wish that this particular issue was on the decline, but the experts have predicted that we can expect to see much more in the way of cybercrime headlines in the months ahead. Cybercriminals are always going to find new and inventive ways to access business’ data and finances, and it is your responsibility to make sure that you are taking every available step to stop them. Governments may be making bold pronouncements about how they are going to crack down on ransomware and so forth but in the meantime, you need to take a good long look at your cybersecurity. If you have been relying on free software and telling your staff not to open suspicious emails, then talk to an IT company about how you can improve your security measures.
Stop Putting Up With Poor Service
We are still close enough to the start of a new year to make some resolutions and putting up with software that does not live up to your expectations is a worthwhile one to commit to. Back in March and April 2020, we were all reeling from what was happening and we were all looking for the quickest possible solution. If it worked well enough, then it was good enough for the moment and allowed us to move on to the next fire to put out.
Now, we are all looking for how we can grow, not just get through the week, and there is no excuse for not looking for better options. Take payroll software, for example. If your payroll software provider is not offering the kind of service and the kind of effective software that you expect, then you will be facing some extremely unhappy employees. We all know how important staff satisfaction and morale is right now as the Great Resignation continues, and this is the kind of housekeeping duty that cannot be overlooked. This guide to switching your payroll provider from PayCaptain outlines several of the key reasons why you should be thinking of making a change. PayCaptain’s streamlined service makes things significantly easier for both employers and employees.
Upgrade Your Website
It can be very easy to assume that our websites are working well enough. When we first put them together, we work as hard as we can to make sure that they are up to the highest possible standard. We make sure that they are easy to navigate, that they are aesthetically pleasing, and that they are loaded with content that is SEO friendly and which demonstrates our experience and expertise. However, once that process is done, we often move on to other issues and leave it be.
We all saw how many businesses were forced to rethink their entire online strategy over the last couple of years, and as a result invested a lot of money and resources into their web presence. It is also important to remember that the technology and the platforms are constantly updating, and that Google’s algorithm is always changing too. If it has been a year or two since you last gave your website an overhaul, this needs to be near the top of your to do list. Update your content to address current issues and concerns that your target audience may have. Look at your customer data to see if there is more, or less, that you should be doing in key areas. Think about how you can use AI technology to improve your customer service and give yourself a better idea of what is working.
Open Business Council offers resources, Trade Finance, business advice, SME Finance and a forum and directory for businesses! Improve your business and use the best digital, financial and funding tools to grow ROI – return on investment and ROA – return on attention!