A lot has changed over the years when it comes to social media. We’ve seen the growth of OG’s like Facebook and Twitter that helped people connect from around the world. As these social media channels grew, so too did the number of platforms that popped up over the years. From Snapchat to Tiktok, YouTube to Instagram, social media shows no signs of slowing down and we’re here for it! One of the most popular forms of content via social media is video. It’s highly engaged with. A recent survey found 49% of people watch more than five videos per day. That’s plenty of potential for your business to perform well with video content -if it’s done right. In this article, you’ll discover why video content is so popular and five unique ways in which you can use video for social media.

Why is video content so popular?


As consumers, we digest video and imagery a lot better than a page full of text. Why is that? Well, it’s likely down to video content being very accessible and this type of content can be translated universally. Scientifically, visuals attract attention. They’re processed by the brain around 60,000 times faster than text. Video is more enjoyable for viewers and can help communicate a message or intention, much more successfully. With video content performing very well online, it’s essential that you’re hoping on the bandwagon and getting this type of content out onto your social media channels.

Five unique ways to use video for social media


With video content being a highly popular format to use in business, what ways can you use video for social media success? There are a number of unique ways that we’ve found are effective in helping businesses attract new leads and convert customers. As a starting point, you can use these tips to help inspire your future social media content and hopefully achieve more opportunities for the business in 2022 and beyond.


1.  Repurpose and reformat content for different platforms.


In order to help boost your engagement and brand awareness, it’s worthwhile repurposing and reformatting content for other platforms. For example, you may have a video on YouTube but you could shorten the length and adapt the layout with editing software to fit it on an Instagram Reel or Tiktok. By reformatting and repurposing the content, you’re saving yourself time and effort on creating new content for every platform. Instead, you can utilize what you have available already in order to have more content to work with.


How to grow on Tiktok


Tiktok is undeniably becoming one of the biggest platforms to date when it comes to social media. It’s why many businesses should be taking advantage of it and it’s potential. If you’re looking at how to grow on Tiktok, there are some wonderful resources available online that are worth digesting!

This is a platform that’s certainly useful to repurpose any existing content you have and putting it on this channel to hopefully florish! 

Read More:The Most Popular SMEs Industries Booming On TikTok

2.  Create short how-to and instructional videos.


Users enjoy watching how-to or instructional videos because it provides them with value. An opportunity to learn something new, whether it’s a skill or knowledge they’ll use in their professional life or useless information that they’ll share at the next pub quiz. Creating these short videos that have educational value, can often lead to it being cited or re-posted by other profiles, so it’s worthwhile doing. YouTube is a good example of this, creating shorts in which users have reposted the video content on their profiles to share it with their own following.

3.  Incorporate user-centric content.


Try to incorporate some user-centric content where possible. You may already have testimonials from your customers that you could use within your video content. By involving your community, you’re helping create trust in your brand but also a sense of loyalty to those customers who’ve bought from you already. Your consumers are the best source of inspiration and they’ll often come up with great ideas for the business’ content marketing without you needing to spend a dollar!


4.  Play around with content length to see which works best.


Content length is something that will vary from one social media profile to another. Depending on the niche or purpose of the content, so may warrant using long-form content, whereas others may benefit from short-form. It’s always good to play around with content length to see which works best for your social media handles. A report by Vidyard found that 73% of videos will clock in at two minutes or less. Only 2% are around 10 to 20 minutes long.

5.  Showcase products with high-quality editing software.


When you’re creating video content, it’s good to use high-quality editing software. This can be super helpful in showcasing your products in the best light. Whether it’s removing background noise to creating dramatic effects, it pays to invest in this type of software.

There’s no end to the technology available now that can make highly cinematic video content. It’s the sort of content that will gain plenty of traction and could easily go viral if it’s seen by enough people. There are plenty of editing software options available online or for downloading. We would recommend something like Adobe Premier Pro and Lightworks.

Use video content more this year for your social media efforts

There are plenty of ways that you can transform your social media content this year but if you’re looking for impressionable and highly-engaged content, incorporate more video. Social media is constantly changing but it’s likely that video content will reign supreme when it comes to advertising and marketing across all channels. It’s much more interesting to the consumer and engaging, which is important when you’re trying to convince someone to buy from you. Use video content for your social media channels and get experimental with your content so that it stands out. Thinking outside the box is often the best approach for social media marketing.  

Author Bio: Natalie Redman (LinkedIn) Freelance writer for many clients across multiple industries. Natalie has two years of copywriting experience. Natalie has a wide range of experience copywriting for web pages for businesses across many industries. She’s also an owner of two blog websites and a Youtube content creator.