Technology has forever changed the face of business. From collaboration tools to video conferencing platforms, these technologies have streamlined tasks and enhanced productivity in the workplace. Such devices and resources had proven instrumental amid the pandemic when companies went virtual. As more businesses incorporate digital solutions into their workflow, some wonder if the days of physical workspaces are coming to an end.
Although going completely virtual does have some advantages, it doesn’t remove the importance of brick-and-mortar businesses. Continue reading to learn more.
Brand Image
While more companies are switching to virtual workspaces, the average consumer still prefers a physical location. It provides a sense of security by ensuring that clients have someplace to visit or contact if they have a problem or wish to meet in-person. As first impressions are everything, you should consider how you present your brand to your target audience. A physical workspace shows you’re willing to invest in the overall quality and presentation of your business.
Client Experience
Your business’s success relies significantly on client experience. How your clients feel when conducting business with you can impact your reputation and sales. Part of providing a positive client experience is ensuring they have a safe and comfortable environment to visit. While you could easily schedule conference calls or meet in a public place, these options can seem impersonal.
Not to mention, you don’t have complete control over their experience. A virtual meeting could be interrupted by a poor internet connection, loud noises, or children running around in the background. The same is valid for meeting in public. However, if you have your own office space, you can control everything from the temperature to outside distractions.
Employee Wellness
Working from home the past year has exposed a lot for employees. One of the most significant factors is their mental health. Although working remotely has its advantages, it’s also very lonely. Employees feel cut off from the world and miss the social interaction with co-workers. Virtual meetings and chatrooms provide some relief, but these options are often impersonal.
Having a physical space with office dividers and shields means that employees have a place to come every day. They’re encouraged to socialize and collaborate more efficiently. It also helps to reduce feelings of loneliness which boosts morale and productivity.
Employee Productivity
Another problem derived during the pandemic is decreased productivity. The average employee isn’t fully-equipped to work from home. Some don’t have adequate internet service or a designated workspace. Others lack the technological resources or struggle to avoid common household distractions.
A physical office helps to enhance productivity. It gives employees a safe, healthy, and efficient place to complete their assignments. Employers can ensure that employees have the technological resources necessary to do their jobs efficiently. It’s an environment that encourages work and significantly reduces outside distractions.
Data Security
When you work with client data, keeping it safe is essential. This is a lot harder to do when your employees work remotely. It creates a lot of loopholes that could lead to a serious problem for your business. You lose the ability to control where information is stored and who has access to it. Should a computer, laptop, or tablet get lost, or a third party accesses the data, it puts everyone at risk. When your digital devices are accessed and stored in the office, you have more control over security. You can ensure that it’s not lost, damaged, or accessed by unauthorized users.
The past year may have given the impression that physical workspaces are obsolete, but that’s far from the truth. Although remote teams and virtual tools have their advantages, it’s not a foolproof way to run a business. A physical office boosts your brand image and reputation. It enhances the client experience and increases sales. Commercial office space also ensures the wellness of employees, improves productivity, and keeps client data secure. Ultimately, it’s the best decision to keep your business going forward.
