There are numerous methods to drive traffic to your app, and video marketing is an often underutilized option that you should consider. Creating and using videos on YouTube is a strategy that's frequently neglected, so we're going to look at several reasons why you should start using YouTube videos to enhance your app's SEO approach and how it may boost your ranking.

1) More People Search With YouTube Than You Might Think

YouTube is the 2nd most popular search engine in the world, according to Forbes. This indicates that many individuals are using YouTube to discover product and service information that they are interested in. You're missing out on a significant chance to reach potential consumers who are looking for what you have to offer if you don't use social media video platforms like YouTube. Consider how you might use YouTube to your advantage. For example, you might make a "how-to" video that demonstrates consumers how to use your product. You may also produce a video tour of your company or workplace, or anything else about the history of your business in general. These sorts of videos are excellent for increasing the ranking of your website since they offer consumers with valuable information that they are looking for.

Creating Videos Is Easy and Inexpensive

Another advantage of using YouTube videos for your business is that they are simple and inexpensive to produce. To create a video that is informative and interesting, you don't need any expensive equipment or advanced editing skills. And if you're worried about the cost, there are plenty of royalty-free music options that you can use to add some personality to your videos. For example, you can find copyright-free music for your videos on websites like Youtube Audio Library, Soundstripe, and Epidemic Sound.

  • More Info on Using Royalty-Free Music for Videos

When downloading songs for your social media videos, make sure you use reputable, well-known royalty-free music sources. This is because using royalty-free music for videos from an unknown website may result in your video being removed or de-monetized by YouTube. Also, you want to stay clear of legal issues by obeying copyright rules. The aforementioned websites all offer a large selection of high-quality tracks and worry-free downloads that you can use without having to think about any copyright issues.

  • The Right Way to Use Background Music for Videos

There are several things to consider if you're using royalty-free music in your videos. First, always credit the artist in the video description so that viewers can locate the song if they like it. Second, make sure the music's volume is lower than your voice's volume if you're including narration. Finally, don't use copyrighted material, such as popular movie or TV show clips, without getting explicit permission from the copyright holder. Remember, most royalty-free music sites take care of all the legal stuff for you. Don't forget to use music to establish the right tone! The background music you choose will provide your video with an emotional edge, so pick a song that goes with the overall mood you want to achieve. If you're making a serious but upbeat film, try using current pop/rock songs. If you want to add some levity and humor to your video, consider using classical or traditional pieces. This is a great opportunity to have some fun and be creative with the process.

2) Videos Help You Rank Higher in Search Results

Finally, using YouTube videos will assist you in ranking higher in search engine results pages (SERPs). This is because Google owns YouTube, and they have made it clear that they favor videos in their search results. In fact, according to Moz , having at least one video on your website can help you rank up to 50% higher in SERPs. When you include a video on your app’s website, Google receives more content to index and rank. This is because videos are generally longer than written articles, which implies they have to potential to include more keywords. Furthermore, when consumers view your videos, they are more likely to stay on your site for longer, suggesting to Google that you're giving useful and valuable information. This increases the possibility that the next time someone searches for a keyword relevant to your campaign, you'll rank higher for a given keyword or keyword phrase that you're targeting.

3) Videos are a Fantastic Way to Engage With Customers and Create Connections With Your Brand

A Nashville SEO agency mentioned that videos are also a great way to engage with customers and create a connection with your brand. Customers may learn more about you and your company by watching a video, which can aid in the development of trust and reputation. Videos are also an excellent method to see your products or services in motion, which will help boost sales. Videos can also assist with engagement by offering a level of customer care that is above and beyond what customers would anticipate. You may use videos to respond to popular inquiries, provide product demonstrations or troubleshooting suggestions, and give clients an inside look at your company. There are many different ways to harness the potential of YouTube videos for your app. These are just a handful of examples of how you might use them to improve your app's SEO tactics. If you're not already using social media video to its fullest extent, we highly recommend that you begin today. You have no idea how many potential customers you may be able to reach by using this powerful marketing tool.

The Bottom Line

If you haven't already started employing YouTube videos in your app’s SEO strategy, now is the time to do so. With the benefits and advantages that we've discussed, there's no reason not to give it a try. It's the second most popular search engine in the world, increases your site's SEO ranking, and they're a fun way to engage and connect with current and future customers. You might be surprised at how much of an impact it can have on your own business.