No business owner wishes for a day without an income. However, today’s industries are as competitive as they can get, and the economy does not help either. This is why, if you want your business to survive, first and foremost, you need to be proactive and smart with your decisions.
Saving money is a trait that many people develop in life. Doing this for a business is rather similar seeing how the goal is the same – and so are many of the approaches. For modern business people who have come to grips with the importance of technology, tools are the best strategy in terms of cutting costs and succeeding on the market.
The Akveo company claims that business software tools must necessarily bring profit either by increasing sales volumes or by reducing company costs. That is why the competent introduction of such programs always pays off and even becomes profitable.
According to Hubspot, 88% of marketers these days use up to 10 different tools. These are used to help the everyday processes, reduce the workload and save costs. And while there isn’t an all-encompassing tool that you can use to do all of the tasks for your business, there are some amazing options that can boost your company and are easy to manage.
Below I’ve outlined some great examples of tools you can use to boost your business and save it some money.
Google Analytics has been a loyal friend to businesses since day one. This is a crucial tool for every company that wishes to progress, regardless of its size or industry. Google has made it entirely free, which also makes it cost-effective.
Thanks to analytics tools like this one, you can track your company’s effectiveness and the demands on the market. This is an excellent way to see which of your strategies work with the target audience and which don’t. The continued analysis will tell you exactly where your business stands.
Why is this important?
It’s important because based on relevant and accurate data, you can take smart future actions. You’ll know exactly which keywords work best with your target audience, what kind of content to use for your UX card sorting, and whether or not your current ads work with potential customers.
Thanks to this tool, you can see how many people visited your website, how often they do this, and how long they stick around to see what you have to offer. By leveraging such information, you can form better practices to convert them into prospects.
Not to mention, analyzing your current strategies can do wonders for your budget. By detecting what doesn’t work, you can eliminate unnecessary costs. By learning what does, you can make the right investment that will bring you profit.
Content management systems (CMS)
A content management system is a tool that companies use to track and organize their marketing strategy. Any content that you create, which is probably a lot if you’ve gone digital, needs to be organized properly. There are decisions to be made in terms of:
- What type of content you will publish
- What platforms you’ll publish it on
- Where you’ll source all of your content
- When will you publish your content
- What keywords you’ll use, etc.
Whether you are working on blog posts, a website, or a landing page for your business, this is the staple of your technology stack. Thanks to a good CMS, you can optimize the lead-generating capabilities of the website and maintain high levels of consistency. These are essential for gaining and maintaining trust in your audience.
With many great options for CMS available these days, you’d be saving money, not spending them. Tools like WordPress and Squarespace are used by millions these days.
How is it possible to save money if you’re charged to use these?
A good CMS will provide you with the consistency your brand needs, it will help promote your business, and reduce many of the errors that occur without proper organization and tools. It’s a win-win situation.
Search engine optimization tools
Marketers have two big goals – to attract organic traffic and turn those people into leads. To achieve this, you need original content designed for the buyer persona.
It is hard to keep track of Google’s algorithms and updates. To be more, this takes more time than marketers have at their disposal. With that in mind, a smart idea for your business is to select and use a quality SEO tool.
Tools like MozPro and SEMRush can do wonders for your SEO strategy. By using such tools, you can save loads of time on creating content that adheres to the demands of Google and search engines. Not to mention, it will boost your chances of getting higher places in results, which is definitely something you need to pursue.
Marketing automation tools
Automation is the central component of how most businesses nurture leads these days. It’s what makes your life easier and your strategies more effective. It can reduce costs for businesses significantly since automating processes means reduced employment costs, fewer expensive mistakes, etc.
Whether it is a tool that organizes your meeting schedules, allows you to keep track of employees, publishes content on social media, or provides you with email templates – the choices are virtually unlimited these days. Some excellent tools to use this year are:
The pricing of Hubspot can range from around $50 per month up to thousands depending on the scale and features offered. This tool makes any investment worth it. It’s different from other tools because of its fierce focus on inbound marketing such as search and content marketing. To be more, you can use this tool to keep track and organize the team thanks to the Service and Sales hubs.
Omnisend has amazing features and comes with a free basic email marketing plan. The paid plan starts at $16 a month. You can use it to track and use several channels through a single automation workflow including emails, push notifications, Facebook messenger, etc.
Marketo was acquired by Adobe and ever since, the features this tool offers have multiplied. It’s now a full-feature software tool that can help you handle everything from account-based marketing to digital advertising to different social media platforms.
Clouds and storage platforms
Free tools like Google Drive and Dropbox can potentially help you save a fortune by providing you with the options to collaborate on files with team members, as well as clients. Online storage platforms and collaboration tools give instant access to important resources in real-time – to many people at once.
If you need more space, you can always opt for the paid versions. Once you realize how beneficial this can be for your company and your team, you can choose to expand your membership on Dropbox.
Google Drive has Google Docs attached, including word processing options and spreadsheets. This literally means that you can limit your expenses on Microsoft Office licenses. In companies with many employees, this can be extremely cost-effective.
Process Mining Tools
Process mining software, like Apromore, enhances your business performance by analyzing the structure and performance of business processes based on the data produced during their execution which help you understand the next step you’re going to make based on the data provided by the software
Market research tools
In addition to analytics tools like Google Analytics, marketers and business people these days can also try market research tools like Survey Monkey and Zoho Survey. Such tools will allow you to get to know your audience. With the right surveys, you can learn what it is that makes customers tick.
Now more than ever, businesses need tools to communicate with their employees, managers, team members, and customers. During the pandemic, a lot of the work was done online. This is when communication tools like Airtable and Slack truly got to shine.
In these past couple of months, the business world realized how helpful such tools can be. You can use such tools to set up channels and manage work responsibilities, communicate with your staff, and provide real-time information when they need it. They make projects visible to everyone included, even if you have a remote team or people currently working from their home because of the pandemic.
Speaking of remote teams, opting to hire remote talent is a great way to cut down on expenses. Communication tools like these can make it run smoothly and efficiently.
Dedicated money-saving tools
Investing in a good tool for your business will save you money eventually. Even though the remaining tools in this list don’t have your budget as their main focus, you’ll realize that they can be amazing for your it because of their effectiveness.
But, in addition to them, you should know about some tools that are created for exactly this purpose such as:
- MintIntuit – a free mobile banking app that allows you to connect the business account to set-up goals and budgets, analyzes the bank statements, checking accounts, and savings.
- TravelNotes – takes care of getting your airline money if you need new flights or they are delayed.
- GoodBudget – helps you monitor your personal and business finances, and allows you to share your budget with partners.
As a business owner who works in today’s market, you have many benefits that can boost your success and that of your business. But, you need to know what to leverage to achieve this. Smart businesses know where to invest and which costs to eliminate. Thanks to tools like the ones in this list, you can do both.
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