Social Media and Web Innovation Metrics


Social Media and Web Innovation metrics

“10 years ago the web was content oriented. Now it is PEOPLE oriented….that is a great evolution!” #smwbeirut

The importance of ROA Return on Attention & ROI Return on Investment for Social Media innovation metrics. An Open Business has te be built upon the foundation about open data.

A small research and insights with some data.

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Posted under supervision of Dinis Guarda.