Skyscraper link building is a great way to increase your website’s traffic and make your site more visible on the internet.

Skyscraper SEO Technique: How to Execute It

Over time, Search Engine Optimization (SEO) practices and strategies have evolved. The top-ranking positions were dominated by content stuffed with keywords without any context.

Search engines now have a fair way of ranking websites in search results. Search engines now reward websites that use white hat SEO strategies such as creating top-quality content and prioritizing link building. The skyscraper SEO strategy encourages precisely that. It allows your audience to notice newer, more relevant content.

Still unsure about what this technique can do for your SEO campaign? Well, we have gathered all the information and tips you need to succeed in integrating it into your strategies.

Are you ready? Let’s get started!

 What Is the Skyscraper Technique and How Does It Work?

According to a St. Petersburg SEO specialist, the skyscraper technique was first conceptualized and used by Brian Dean of Backlinko. The first time he used the skyscraper method in link building, he doubled his organic traffic.

The skyscraper technique is named after the concept of people admiring the tallest structures – the tallest, not the second or the third highest. This means the technique’s primary purpose is to make your website the “tallest tower” in the digital universe, which everyone in your industry admires. It’s about being the most relevant and exciting, most important, and most valuable.

Here’s how the skyscraper method works in a nutshell:

  • You can find great content through tons of backlinks.
  • Make better content.
  • Reach out to others who have linked to your reference content.
  • Send them a proposal and explain why you are better than the rest.

 How Do You Execute the Skyscraper Technique in Link Building?

It doesn’t suffice to be just familiar with the definition of the skyscraper method. You must be able to leverage these advantages by learning the best strategies and incorporating them into your marketing campaigns.

In just four steps, you can successfully execute the skyscraper technique.

  1. Do keyword research.

Many digital marketers and SEO professionals spend hours searching the internet for the right keywords. While it’s great to spend time on keyword research, it’s best if you use some tools that can make the process easier and more efficient.

Here are some tips on how to do effective keyword research:

  • Copy Your Competitors: Search for your top competitors, and then pop their websites into keyword research tools like Ahrefs and SEMrush. In just a few seconds, you can see which keywords they rank for.
  • Search Online Communities: Observe how people type words, phrases, and questions online, such as on Quora or Reddit. These can be great keywords.
  • Use Multiple Tools: Multiple tools are necessary to ensure that you target the correct keywords. Answer The Public and Google Search Console are two of the most popular tools.
  1. Analyze top-ranking content .

Next, analyze the competition after you have finalized the keywords. Find great content that is relevant to your business or brand. You can be the best at writing blogs, articles, videos, or any other content.

Once you have found something that works, it is time to strategize. To gather valuable and sufficient information, research is essential. Spend time researching to create high-quality content.

  1. Make better content.

Remember that content is everything when you use the skyscraper method in link building. The content you create should be unique and stand out from the rest. Brian Dean suggests these as the main things you should focus on:

  • Length: If your competitors wrote 14 tips, write 15. This is where you’d want to provide more helpful tips.
  • Freshness: Always check if your content stays current. You might find outdated information in the content of your competitors. Make the necessary adjustments to improve your content.
  • Design: Use short paragraphs, headings, and subheadings. Make sure to use the right font size to make it easy to read. Also, make sure your visuals stand out.
  • Depth: Fill your content with essential information. You should not include any information that is irrelevant or uninteresting to users. Your goal is to produce the best content possible.

Although some might think the skyscraper strategy is risky, it’s not. You can quickly reach the top of search results if you regularly publish high-quality content. You can stay ahead of your competition by being consistent.

  1. Look at Backlinks to Reach Other Websites

After you have published content, the work does not end there. It is crucial to ensure that your content has many backlinks so search engines can rank it highly in search results.

You can reach out to people who have previously linked to your content. You can ask them to link to your new content if they feel it is valuable.

Compare the content that you used with the content that you created. Also, get in touch with the people who linked to your competitors’ content. Show them why they should link to yours.

 Key Takeaway

The Skyscraper Technique can be an excellent link-building strategy if you reach out to enough people and have well-written content. However, this technique is unlikely to lead you to high rankings overnight; thus, working consistently on it is a must for you to get the best results.

Furthermore, SEO success depends on many factors, including your industry, competitors, and budget. Do not rely on one tactic. Try several and see which ones work best for you.