With the global economy teetering toward a potentially longish recession, owners of small, medium, and large businesses need to focus on the bottom line. That means cutting expenses and maximizing revenue, two tasks that are easier said than done. Fortunately, there are several techniques for doing both, even during a financial crisis that seems to be affecting every industry.
For transportation firms, GPS-enabled dash camera systems not only have the potential to reduce costs but also make it safer to operate large vehicles. In the real estate sector, agents are discovering the value in outsourcing the lead-generation function. Accounting firms can bolster their earnings by offering free public services like seminars and tutorials.
In the medical profession, tele-visits are saving both time and money for busy practitioners. Finally, vehicle manufacturers are fine-tuning their robotic assembly plants to produce better cars in a more economically efficient way. The following examples highlight some of the details of popular profit-maximization tactics.
Transport Fleets: GPS Dash Cam Systems
For bringing operating costs down in the transport business, there's nothing more efficient than GPS-connected dash cams. Not only can the technology reduce expenses, but it also serves several other worthwhile functions. For starters, the devices and systems can help protect companies and drivers from bogus insurance claims. Video evidence is irrefutable in most legal disputes, and dash cams provide plenty of it. It's important for entrepreneurs and fleet owners to understand all the benefits of GPS-enabled dash cams. A good starting point is to review a features menu of the various products. That way, when you shop for dash cams, you'll know how to purchase the ones most suitable for your fleet vehicles.
Real Estate Agents: Outsourced Lead Generation
Real estate professionals spend a lot of their time trying to find new customers. It's not unusual for a new agent to devote more than 20 hours per week to marketing efforts. Nowadays, real estate agents who want to focus on other tasks hire lead generation firms to do their promotional work. That can mean more time to show properties, close deals, and do follow-up calls.
CPA Firms: Free Tax Seminars
For decades, CPAs (certified public accountants) have used dozens of creative tactics for educating on why you need a tax accountant and identifying new customers. The latest wrinkle in their approach is to give no-cost tax and financial planning seminars to groups of potential customers. Most firms deliver in-person presentations at retirement homes, churches, union functions, and social clubs. The personal, free events do a good job of getting the firm's name in front of large numbers of people.
Auto Manufacturers: Robotic Assembly
Large corporations take part in many of the same kinds of marketing as small entities, like lead generation, expense reduction efforts, and enhanced efficiency. In the past few years, all the world's major vehicle manufacturers have invested heavily in advanced robotics systems. In most cases, their aim is to improve and fine-tune the bots that currently do a large part of assembly line work. In Asia and the US, some cars and trucks make it 90% of the way through the process before encountering a human hand or pair of eyes. Company leaders view every dollar spent on robotics research as an investment in long-term success.