New Website? Here’s How You Should Make It Rank Great on Google
How to Ensure your Brand New Site Has SEO Foundations in Place
Attracting an audience for your website can be a difficult task. This statement is particularly true when you do not own the sufficient resources for advertising the website. In today’s world, there is an approximation that well over one billion websites are live and competing. Making your created website rank well on Google is easier than you think. Google has grown to be far more intelligent. Due to this, it knows how to filter and compile worthwhile content. Google just needs a little guidance in the right direction.
Make Sure You Have Everything Ready for Business
It may seem like an obvious statement; however, a lot of new website owners end up experiencing failure. There failing website is due to the fact they overlooked this critical piece of information. It is fairly true that anyone who has connectivity to the internet can build a website. However, it does not stop there. If you truly desire to create profit, you must ensure that your web hosting can manage the task. You should attempt to seek a hosting provider that provides specialized packages for businesses of different magnitudes.Once you have decided to go public, you do not really have the time to stop and update your website. Hardware issues can be a problematic thing when you are attempting to expand your website. For example, your computer’s arsenal of resources can become easily drained in the process of creating the images for your website.
After experiencing both your website and computer stalling after every five seconds, you can get frustrated. That is why you should consider any hardware problems that may arise prior to publishing the website.
Implement Basic Analytics Tools on a Monthly Basis
Depending on how you think, studying the progress of your website is the first or last thing you should do. You do this to ensure that the website has a good ranking on Google. You can not maximize the potential of your website when you do not possess the correct tools to track the relevant metrics. There are several different factors that will dictate your website’s ranking and how good it does. It would be quite impossible to monitor them all by hand which is why you should use analytics tools.
The easy to use Google Webmaster tool set is a set of tools used as a ranking analyzer that will provide a majority of the data you need. These tools are completely free and user-friendly. Also, they can be implemented to gain valuable insight directly from the source. While using the HubSpot’s Website Grader tool, you can preview how your site will be displayed on Google. To see sections that are in need of improvement or to see problematic patterns, compare and contrast the ending results of the data from the analytics tools.
Another vital concern to convey is the topic of timing. To be more exact, you should conduct these checks on a monthly schedule. If you commit to running more than one check per month, you may be left with the idea that your new website is either expanding too slowly or not at all. It is not going to help your new website if you are in danger of becoming obsessed with the metrics. The ending result of your fascination with the metrics will be you losing your focus on the actual content on your website.
There are no mandates in regards to how many times you should upload new content onto your website. However, most of the studies articulate the fact that websites that have content posted at the minimum of every other day are the most successful. With the brand new Google Panda update, there is a crucial piece of information that you should notarize in terms of how often you post.
Google is growing in artificial intelligence and is now more equipped to recognize the websites that are only attempting to increase their ranking as well as their traffic. Due to this, if you choose to post excessively, your website can become “flagged” by Google. Not only for that reason but for several reasons it may be considered wiser to decrease the making of content.
It is for these reasons you should post your created content “consistently” and not “often.” To aid your audience in knowing when it is time to look for your updates, have a concise and clear agenda in terms of your posting schedule. Also, by doing this, you are aiding yourself in the organizing of your workload. In addition to all of this, it will increase your ranking the right way.
For One Post, One Image
People who are attentive about web page optimization and SEO probably heard that posts with images are more popular among the public. From what is being told, website content that includes media such as graphics do better in ranking than text oriented websites.
Shared knowledge would thereby indicate that with the addition or more graphics, the post will do far better than it would with the absence of such. However, studies show otherwise. A study conveyed that web pages that had the addition of an image did better in terms of ranking. At the same time, web pages with the presence of more than one graphic did not meaningfully surpass the rank of those with a single image.Therefore, unless the created content for the website demands imagery such as a how-to-guide, you are safer posting your text with a single image to highlight the text. Also, it is vital to keep in mind that alt texts have next to no influence on your page ranking. Keeping things simple appears to be the best solution at hand.
Make Your Pages More Basic
A crucial factor that will dictate the ranking of your website is the speed it takes to load. This factor is one of the few that has so far continued to be unaltered regardless of the engine of Google updating itself regularly. Both users and Google tends to avoid the websites that take to load long. This fact makes perfect sense if you begin to question the amount of time you would spend personally waiting for a website to load correctly. It appears that the average user forfeits the wait after two seconds. Choosing a fast host can help prevent these sort of problems. For this reason, you should always be focused on keeping your web pages as basic as you can. Most plugins have a nasty predisposition to hinder the speed of the web pages loading. Get rid of plugins you do not need and keep the ones you can not live without.
Big graphics that are high of quality also may hinder the speed of the web page loading too. There are compression tools online that are free to use that keep the quality of the graphic and reduce its size at the same time. An example of one of these compression tools is called TinyJpg.
Bearing in mind that additional graphics do not really increase your website’s ranking, it will probably be more beneficial to decrease the amount of images on a given post. It will be a longer wait time regarding the loading of the web page if you have more images per post.
There is Nothing Like High-Quality Content
One sole fact which is glaringly obvious with all of the statistics and metrics available to witness. Nothing can compare to having high-quality content on your web pages to heighten them in regards to Google ranking. Make sure there are no spelling mistakes, proofread it, and if you can get an English teacher like Skypenglish4u.com to do a final editing.
Meaningful and knowledgeable content that gives the viewer information that is useful continues to cast a shadow in regards to rank over content that is lacking in these things. When it comes to websites, eye candy isn’t everything. There are several factors that define the meaning of the high-quality content. A few things that have an impact on the quality of the content are the niche that is targeted, the audience it is supposed to be for, and what your website specifically offers that the competitors do not.
Consistently remind yourself that your website is for the public. This fact is true regardless of what your website is oriented on. From being a daily blog to a retailer’s website, you must see through the eyes of the viewers and what they are specifically seeking in your website. The entirety of the other metrics is supposed to be used as suggestive guidelines.
It is more of art than a concrete science when it comes to making your website rank improve on Google . Regardless of having the broad array of tools and metrics you can utilize to gain entry to your site’s progression, you are going to have to play around until you can perfect your own recipe for success.
Best of Luck!
Maria Fonseca is the Editor and Infographic Artist for IntelligentHQ. She is also a thought leader writing about social innovation, sharing economy, social business, and the commons. Aside her work for IntelligentHQ, Maria Fonseca is a visual artist and filmmaker that has exhibited widely in international events such as Manifesta 5, Sao Paulo Biennial, Photo Espana, Moderna Museet in Stockholm, Joshibi University and many others. She concluded her PhD on essayistic filmmaking , taken at University of Westminster in London and is preparing her post doc that will explore the links between creativity and the sharing economy.