If you own a business and you don’t do your best to make it accessible to all people whether they be able-bodied, disabled or people who speak a different language to you, then there are no two ways about it - you are missing out on a whole lot of custom, and in some cases you could even be breaking the law! The good news is that it is actually pretty easy to make your business more accessible, make everyone feel welcome and make more money as a result. Here are just a few things you could do to improve accessibility right now:
Translate Your Website
If your business website is written in just one language, then anyone who visits and speaks in a different tongue to your own is likely to have a tough time navigating your site, which means they are less likely to make a purchase. So, head over to https://www.thetranslationpeople.com/ and hire a translator to make it available in any other languages that are spoken in markets where you trade. It will make so much difference that you will undoubtedly notice it in your bottom line.
Image source Pexels
Design Your Website for the Visually Impaired
While we’re on the subject of business websites, if you haven’t already, you’re going to want to hire a web designer, like https://jimbyrne.co.uk/who specializes in designing sites for the visually impaired to make yours more accessible. If visually-impaired people can navigate your website more easily than the competition’s, then not only will you get more custom, but you’ll be viewed as a more caring business too.
Keep Pathways Clear
When it comes to your office, store or whatever physical space you run your business out of, it is important that you keep pathways and aisles as clear as you possibly can so that the visually-impaired and those with mobility devices, or even mothers with strollers are not at risk of tripping up. If they fall, you’ll probably lose a valued customer and you may even be hit with a lawsuit, so this is so important.
Make Your Signs Bigger
Safety signs should be printed in at least 72-point sans-serif or Arial so that they are easier to spot and read no matter how good or bad a person’s eyesight is. This is especially important so that deaf people can clearly see commands that they might not hear when you make announcements.
Widen Your Washroom
If you have a tiny washroom, individuals who use wheelchairs and other mobility devices may not be able to use them and if they can’t use the toilet, then they’re not likely to become customers. If your employees can’t use the toilet due to their disabilities, well you could be in serious legal trouble! Bathrooms are important. So, ensure that they are accessible to all.
Train Employees
Ideally, your employees should undergo sensitivity training, so that no matter what your customers’ issues or other employee’s needs may be, they can deal with them effectively and delicately. Accessibility benefits everyone, so don’t scrimp on it.
