Creating a marketing packet with a presentation folder to match your brand is a great way to stand out. But what do you do when your competition also has awesome presentation folders?
Obviously, a unique design on the cover will entice people to check out the contents, but there are a few other things you can do to make your folder stand out. Pockets with a unique size or shape (such as vertical or wavy) is one way to go, but a different approach is changing up your business card slots.
No marketing package is complete without a business card, so why not dress up the slot? There are four-corner slots for horizontal or vertical business cards, as well as top and bottom corner slots. You can even take it a step further by using a custom slot to match the theme of your business or hold a uniquely shaped business card. For example, a boating business could use slots shaped like stars to mimic starfish.