LinkedIn Prospecting: Guide & Best Tools to Use

LinkedIn is one of the most powerful tools for salespeople. It’s a great way to find potential customers, build relationships, and even sell your products or services.

However, LinkedIn prospecting can be a bit of a challenge if you don’t know what you’re doing. You can easily waste hours (or even days) scrolling through LinkedIn without finding any good leads.

In this guide, we’ll show you the best ways to use LinkedIn for prospecting and give you some tips on how to get the most out of this social media site.

So whether you’re just starting out with LinkedIn or you’ve been using it for a while but haven’t been getting great results, read on! You’ll be glad you did.

What is LinkedIn prospecting?

LinkedIn prospecting is the process of finding and connecting with potential customers on LinkedIn. This can be done by searching for keywords, groups, or companies that are relevant to your product or service.

It can also be done by connecting with people you know, such as friends, family, or business contacts. Once you’ve found some good prospects, you can then start building relationships with them.

That said, LinkedIn prospecting is usually automated, meaning that you use software to find and connect with potential customers.

The reason for this is that it’s very time-consuming to do manually. With automation, you can set up your search criteria and then let the software do the work for you. This way, you can focus on other things, such as selling your product or service.

Is LinkedIn good for prospecting?

Yes, LinkedIn is definitely good for prospecting. In fact, it’s one of the best social media sites for salespeople. The reason for this is that LinkedIn is full of potential customers who are interested in what you have to offer.

Another good thing about LinkedIn is that it’s a professional site. This means that people are more likely to trust you and do business with you if they see you on LinkedIn.

There is a ton of advantages to using LinkedIn for prospecting, we will cover some of the most important ones below.

Advantages of LinkedIn prospecting

  • Target your audience very specifically: By using keywords in your search, you can make sure that you’re only connecting with people who are interested in what you have to offer.
  • Build relationships before you get to selling: With LinkedIn, you can actually send messages and have conversations with people. This way, you can get to know them better and build trust before you even try to sell them anything.
  • Find contact information easily: LinkedIn makes it easy to find someone’s contact information, such as their email address or phone number.
  • Get introduced to new prospects: LinkedIn allows you to get introduced to new prospects through your connections. This can be a great way to meet new people who might be interested in what you have to offer.

Now that we’ve gone over some of the advantages of LinkedIn prospecting, let’s take a look at how you can actually do it.

How to prospect on LinkedIn

There are a few different ways that you can go about LinkedIn prospecting. We’ll go over some of the most popular methods below.

Advanced search

One of the best ways to find new prospects on LinkedIn is to use the advanced search feature. This allows you to search for people based on certain criteria, such as location, industry, or keywords.

Here are the steps to follow to use the advanced search feature properly:

  1. Go to the LinkedIn website and log in to your account.
  2. Click on the search bar at the top of the page and then click on the “Advanced” option.
  3. Enter the criteria that you want to use to search for people in the appropriate fields.
  4. Click on the “Search” button.
  5. LinkedIn will now show you a list of people who match your search criteria.

Groups

Another great way to find potential customers on LinkedIn is to join groups. There are a ton of different groups on LinkedIn, and many of them are relevant to specific industries or keywords.

To find groups, simply go to the LinkedIn website and log in to your account. Then, click on the “Groups” tab at the top of the page. Just like when you want to look someone up, you can also use keywords to search for groups.

Once you’ve found some groups that look promising, go ahead and join them. When you’re a member of a group, you’ll be able to see all of the members who are in that group. Go ahead and connect with them if you think they might be interested in what you have to say.

You can also start discussions in groups and answer people’s questions. This is a great way to get started building relationships with potential customers.

InMail

LinkedIn InMail is a feature that allows you to send messages to people who you’re not connected with.

This is a great way to reach out to potential customers who you think would be interested in what you have to say.

The one issue with InMails though is that they’re not free! LinkedIn will charge you a certain amount of money to send an InMail. That said, if you’re a LinkedIn Premium subscriber, you’ll get a certain number of InMails, depending on your subscription type.

To use LinkedIn InMail, simply login to your account and go to the person’s profile that you want to contact. Then, click on the “InMail” button and compose your message.

These were just a few of the different ways that you can go about LinkedIn prospecting. If you’re not having much luck with one method, simply try another. The important thing is to just keep at it and you’re sure to find some success.

What are the best tools for LinkedIn prospecting?

Now that you understand the intricacies of prospecting on LinkedIn, how about we take a look at some of the best tools that you can use to make the process even easier?

We’ve compiled a list of some of the best LinkedIn prospecting tools below.

1. LaGrowthMachine:

LaGrowthMachine is a tool that allows you to automate your LinkedIn outreach. With this tool, you can send messages, connect with people, and follow up with leads automatically.

By using LaGrowthMachine, you can save a ton of time that would otherwise be spent on manual outreach.

What sets this tool apart from other automation tools is its multi-channel approach, combined with the ability to enrich your leads’ contact information. With a few clicks, you’ll be able to set up campaigns on LinkedIn, email, and Twitter!

This helps you increase your chances of getting a response from your prospects threefold and furthering the relationship.

2. Sales Navigator

Sales Navigator is one of the most popular LinkedIn prospecting tools out there. Understandable, since it’s developed by LinkedIn itself!

This tool allows you to target your prospects more accurately and also provides you with information that can help you close the deal, such as whether or not they’re in the market for a new job.

One of the best features of Sales Navigator is the ability to save prospects into lists. This way, you can keep track of the people that you’re interested in and quickly access their information when you need it.

Sales Navigator also provides you with weekly updates on your prospects, so you can see how they’re interacting with LinkedIn and whether or not they’re interested in what you have to say.

This tool is specifically designed for salespeople (hence, the name) and can be a great asset to have if you’re looking to increase your sales.

3. Skrapp

Skrapp is a great tool for building targeted lists of prospects on LinkedIn. It allows you to extract data from LinkedIn profiles, such as email addresses, which can be extremely helpful when you’re trying to reach out to potential customers.

Skrapp also allows you to save prospects into lists, just like Sales Navigator. This way, you can keep track of the people that you’re interested in and quickly access their information when you need it.

The best thing about Skrapp is that it’s extremely affordable. In fact, it’s one of the most affordable LinkedIn prospecting tools out there. You can get started with a free plan, which allows you to extract up to 150 email addresses per month.

4. Connectifier

Connectifier is a tool that allows you to find hidden connections on LinkedIn.

With this tool, you can quickly see how you’re connected to potential prospects and customers, which can be extremely helpful when you’re trying to reach out and connect with people.

Connectifier also allows you to search for specific types of people (such as decision-makers or people in a certain industry) and quickly see how you’re connected to them.

This tool can be a great asset if you’re looking to increase your LinkedIn connections and reach out to potential customers.

There you have it, four of the best LinkedIn prospecting tools that you can use to take your outreach to the next level.

If you’re looking to increase your sales, we recommend that you give one (or all) of these tools a try. You won’t be disappointed!

Conclusion

LinkedIn is a powerful platform that can be used for many different things, including prospecting.

If you’re looking to increase your sales, we recommend that you give LinkedIn prospecting a try.

And, if you need some help getting started, be sure to check out the tools that we’ve listed above. They can definitely help you take your outreach to the next level!

We hope that you found this guide helpful. If you have any questions or comments, feel free to leave them below. We would love to hear from you!