Innovative Marketing Ideas All Businesses Owners Should Start Using in Their Advertising
This article discusses how businesses should start using innovative marketing ideas to help improve their advertising. Some of these methods may include using creative slogans, infographic videos, developing eye-catching logos, and employing memorable marketing techniques. By using these ideas, businesses can help set themselves apart from the competition and attract more customers.
Innovative Marketing Ideas
The first thing that any company should consider is what they want in a slogan or motto for their business. A good example of a slogan is Nike’s “Just Do It” which has been around since 1988 but continues to be effective because it makes people feel empowered by it while also giving them an idea about what Nike wants its consumers to do – exercise!
A good slogan can do wonders for a business. It can sum up what the company is about in a simple and catchy way, which can help to stick in people’s minds. Additionally, it can be used in advertising and marketing materials to create a unified brand identity. Good slogans are also versatile, meaning they can be adapted to various situations and media platforms.
Another innovative marketing idea is to use Infographic videos as a way of sharing information with potential customers that can be easy for them to digest and enjoy. In fact, some businesses even hire animators to create informative animated infographic videos for their websites that teach people how to do certain things such as assembling furniture or putting together a piece of technical equipment. These videos can be extremely useful and can help businesses establish themselves as a leader in their respective field.
An example of a good infographic video is animated and easy to follow, and it manages to communicate a lot of information in a short amount of time.
Logos are almost always designed by professional graphic designers who will come up with the best design possible in order to represent your company in the best way possible. Some great logos are made when it’s something simple but have meaning behind it, like the Nike Swoosh or Apple’s apple logo which both show movement. Others are just memorable, like the Jolly Green Giant or Tony the Tiger. However, logos should be designed with a purpose in mind so that it enhances your company’s image and attracts more consumers to buy your product or service.
A good logo needs to be memorable and easy to recognize. It should be designed with purpose and strategy in mind, and it will greatly assist you in marketing your product.
Memorable Marketing Techniques
Another way for businesses to attract more customers is by using memorable marketing techniques. This could be anything from handing out coupons to customers, using special offers and promotions, to even running contests. One example of a great marketing technique was when KFC ran a contest asking people what their favorite 11 herbs and spices were for its secret recipe. It ended up driving sales exponentially because it gave people something fun to participate in that both made them feel like they were part of something special while also getting them excited about KFC’s product.
Brand storytelling is the process of developing and sharing a story that connects a company’s products or services to the consumer. It can be used as a way to create an emotional connection with the customer, and it can also help to position the company as an authority in its field. Additionally, brand storytelling can also help to humanize the company and make it more relatable to customers.
One example of a brand that does an excellent job of telling its story is Apple. It has a long history dating back to 1976, and it has been able to cultivate a strong emotional connection with its consumers by telling its story in an effective way. Additionally, it has been able to stay ahead of the curve by continuously innovating its products, which has helped it establish itself as a leading brand across many different consumer segments.
Innovative Marketing Ideas
All of the innovative marketing ideas we’ve discussed can be extremely effective in helping businesses to improve their advertising and attract more customers. By using creative slogans, infographic videos, memorable logos, and interesting marketing techniques, businesses can help set themselves apart from the competition and increase their sales.
Additionally, brand storytelling can be a powerful tool for humanizing a company and making it more relatable to consumers. If you’re looking for ways to enhance your advertising strategy, consider using any of these innovative marketing ideas to get started.
Open Business Council offers resources, Trade Finance, business advice, SME Finance and a forum and directory for businesses! Improve your business and use the best digital, financial and funding tools to grow ROI – return on investment and ROA – return on attention!