Innovation Keeps SME’s In Business During Covid
New research1 on the future of businesses from Cynergy Bank found that 70% of businesses have had to change their business model to survive during the pandemic.
9% have completely changed their business model, while 33% are now selling an additional range of goods or services and 28% are selling the same goods or services in a different way than they did before.
Unsurprisingly, office based and customer facing industries saw the biggest change to their business models, with 75% of office-based businesses and 74% of customer facing businesses, stating they have had to pivot their business to survive. The agricultural industry saw the least change to business models with only 30% of respondents noting a change, this was compared with 88% in the IT and computing industry.
Female business owners saw their businesses pivot the most with 76% having to change their business model as a result of the pandemic. This was compared with 67% of males. Business owners aged between 18-34 were more likely to have to adapt their business with 88% of respondents in this age group changing their business model compared with 52% of over 55’s.
Despite many SME’s having to completely alter their business model to survive the pandemic, 72% of SME’s think that their business is likely to survive. 22% have thrived during the pandemic and expect to continue to do so, rising to 25% among medium-sized businesses versus 20% of small-sized businesses. Just 4% of small and medium sized businesses think that they won’t make it.
Nick Fahy, CEO of Cynergy Bank commented, “The ability to adapt and change the business model at speed, has been vital to the survival of many SMEs during the pandemic. It is encouraging to see that SMEs are adapting their approach to navigate uncertain times, which will stand them in good stead for what may continue to be a challenging landscape for months to come. The optimism shown by UK SME’s is testament to their resilience in the face of challenging situations. At Cynergy Bank, we aim to support recovery and help SMEs thrive post pandemic.”
About Cynergy Bank
Cynergy Bank was established in 2018 by entrepreneurs to serve the needs of business owners, property entrepreneurs and family businesses. We have a strong track record supporting businesses that want to scale up and provide over £2.6bn lending to scaling businesses across the UK, we also offer retail deposits to UK savers. Our vision is to provide a truly personalised service that is delivered through face-to-face relationships and enhanced by the latest technology.
At Cynergy Bank we recognise that our customers’ personal and professional lives often overlap. Our mission is to help empower them to achieve their ambitions by serving all their interdependent banking needs. We provide a range of digitally enabled products and services to meet the property finance, business and commercial banking, private banking and personal savings needs of our customers.
Cynergy Bank has signed partnership agreements with Google Cloud and Wipro Limited to continue to innovate in the human digital space.
Cynergy Bank is a UK bank, authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Eligible deposits are protected up to a total of £85,000 by the UK Financial Services Compensation Scheme. Cynergy Bank was established following the acquisition of a UK based community bank in 2018.
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