The latest trends in marketing suggest that ‘content is king’ and especially video marketing content. Below is the infographic by hyperfine that shows the must-know video marketing stats that every brand owner should be aware of. It consists of five sections:

1. Conversation Rates -  

this section focuses on video landing page conversions, YouTube mobile video consumption and other statistics.

2. Who uses video?

- this part introduces you to your audience and, hence, potential customers.

3. User Interaction

- this section shows how your customers might use your video. Level of trust, psychological impact are factors revealed here.

4. Spending

- the levels of spending and type of engagement

5. Content 

- this part shows today’s stats about power of video content vs. text

Must Know Video Marketing Stats