How To Market Your Small Business through Youtube
Are you trying to find alternative forms to promote your business online?
If so spend no time looking further: as YouTube is one of the biggest, most popular websites in the world, which is what makes it an incredibly powerful marketing tool. As it is:
- Phenomenal to create video marketing strategies
- It also launches your strategy with video tips and ideas
- Also helps manage your YouTube channel
- And lastly it’s vital when optimising your videos for the YouTube search engine
Is YouTube marketing the right solution for your business?
IT SHOULD BE!
As previously acknowledged, YouTube is one of the biggest websites in the world – to be more specific, it’s at the moment the second most popular website in the world. Another big reason why YouTube is such an elegant place for marketing purposes is due to it being about videos – and video marketing is all the rage right now. As for the issues with video production, it isn’t as hard as it may seem to create marketing videos. You don’t need a huge budget and you don’t even need to make substantial investments in equipment.
Commit to a schedule
Another key method for success is consistency which is a very important factor on YouTube if you want to keep growing your channel. But with blogging, the more content you put out there, the better the chances that you’ll reach a wider audience.
Most successful YouTubers have a very strict publishing schedule – and they stick to it. These YouTubers also promote new videos to their audience on other social media platforms so that even those who haven’t subscribed to their channel can still know when a new video is coming out. While you’re setting up a YouTube marketing strategy for your business, it’s crucial to consider how often you can realistically commit to posting new content and make sure you can stick to it.
But when the time arrives for your determination on how often you can post, you should also consider when you release your videos. Which according to Oberlo, is the best method to have the most viewers to watch your YouTube videos in the evenings and on weekends. The best time to post your content is early afternoons during the week or early Saturday and Sunday mornings so that your videos will be indexed by the time your potential viewers are searching.
Plus, at this stage, make a note of all the holidays and events coming up that are relevant to your audience so you’ll know in advance about any opportunities to create any special content.
Types of marketing videos
So, now that you know what your goals are and when you want to publish, the question is, what types of videos can you create?
It’s important to keep things varied in order to keep your audience entertained and coming back for more. Plus, it’s worth experimenting early with different types of videos so you can understand which ones work best and which ones don’t.
Here are a few ideas to get you started:
- Listicles: Listicles are a very popular content format, both as blog posts and as media (videos, images, infographics, etc.). You can create listicles that highlight your products or services – like “The 10 most innovative ways you can use (your product)” – or they can be educational, informational, or entertaining. Just remember, the lists should always be relevant to your audiences’ interests and your business niche.
- How-to videos: How-to videos tend to perform very well because they provide a lot of value to the viewer. For example, if you were selling social media software, you could create how-to videos showing your viewers how to get started with Twitter marketing or how to grow your Facebook following. You can look to top performing blog posts for material for these videos, or you can develop a plan for a recurring series. JetBlue has a series of “Flight Etiquette” videos that emphasize how not to travel
- Behind-the-scenes videos: YouTube is a social network – the keyword here being “social.” One of the ways to humanize your brand and show that you’re more than just a product or service is to share some behind-the-scenes videos. For example, Sprout Social has an entire collection of videos with members of their team:
- Product videos: Video is a great way to showcase your own products or services. These product videos could walk viewers how to use certain features, highlighting new product updates, or announce new offerings for your business. Mailchimp often publishes videos talking about their products:
- Case studies: Another way you can promote your business and your products or services is to create video case studies of your clients. These case studies don’t need to deal exclusively with your product: they can focus on client origin stories, recent achievements, or plans for the future. Hootsuite publishes videos of their work with different brands:
- Interviews: Interviewing well-known experts and influencers from your niche is another good way to attract new viewers. These experts will have their own following, so if they’re promoting the video as well, they can help drive traffic to your YouTube channel.
Managing your YouTube channel
Now that you have a YouTube marketing strategy and some video ideas to get started, you want to focus on managing your channel. Engagement is a big part of YouTube, so it’s extremely important to take the time to not only respond to any comments you get, but also to drive engagement in other ways.
A good way to manage your account is to use a tool to help automate the process. Agorapulse lets you pre-moderate your comments, check and respond to comments from your dashboard’s social inbox (which you can do as part of a team + you can assign tasks), as well as monitor YouTube for mentions of your brand in videos and comments. Other useful management features include saved replies (to respond to comments with a few clicks) and a social CRM tool to help keep track of your subscribers and connections.
Another good option for channel management is VidIQ, which you can use to keep track of comments and respond when necessary, to collaborate with your team members, and to discover useful keywords and tags for optimizing your videos.
Here are a few more YouTube tips to boost your engagement and views:
- Check your comments every day so you can respond promptly
- Use monitoring to find other mentions of your brand and identify engagement opportunities
- Ask questions of your viewers in your videos, as well as in your video descriptions to encourage them to leave a comment
- Use the “Community” tab (located in your channel’s main page) to post images, GIFs, and video previews, as well as to poll your subscribers. For example, Evan Carmichael regularly posts polls asking his subscribers what they want to see in his upcoming videos: