If you’re launching a giveaway for your business for the first time, then check out the following post. We will cover the steps you need to take to ensure you launch a successful giveaway and help achieve your goals. Keep reading from setting the objectives for your giveaway to announcing the winner if you want to learn more.
Set Goals For Your Giveaway
The first step you need to take is setting the goals you hope to achieve from running your giveaway. For example, are you promoting new products or services? Fundraising could help improve awareness of your business. Or perhaps you’d like to increase the general awareness of your business brand. Keeping them in mind, because your reasons will help you drive forward your giveaway and help you achieve what you set out to do.
Set A Deadline
You should also set a deadline for your giveaway. It will help encourage people to enter it and prevent them from putting it off if they know they only have a limited time to enter. It will also help you remain driven to achieve your goals from the giveaway, as you will have a finish line in sight by which to achieve them.
Choose The Prizes To Offer
An essential part of running a giveaway is choosing the prizes that will be offered. This is important as it will probably be the main reason people choose to enter the giveaway in the first place. There are no rules for what you choose to be the prize for your giveaway, but it could be a good idea to select some branded items that will help to increase awareness of your business brand. For example, you could consider having custom clothing designed with your business name, logo, and slogan. For custom-made and fast T-shirt printing, check out boltprinting.com.
Outline The Rules For Entering
When running a giveaway, you need to make sure you set out rules for how to enter and make them clear to those entering it. For example, you may want to create rules such as the necessary age to enter, only one entry per household, or who is allowed to enter the giveaway. You should also explain how to enter the giveaway, such as the process those entering need to follow. If you’re running a giveaway via social media, this could mean having to carry out certain steps to be counted, such as liking, commenting, tagging others, and sharing the giveaway post. Whatever rules you have in place, ensure they are clearly listed to those entering. It will help prevent mistakes and backlash from those trying to enter.
Another good tactic to help promote your giveaway is to offer bonuses. This could include a discount for multiple entries or entrance into a bonus draw if they spend a certain amount on the giveaway. You could also offer bonus prizes alongside the main prize for those who complete certain actions to enter the giveaway.
Invest In Your Marketing
In order to make sure your giveaway reaches as many people as possible; you need to invest in some marketing for it. Social media is increasingly becoming one of the best and most commonly used techniques to run giveaways to reach a wider audience of people to enter. Some techniques to help increase awareness around social media giveaways are to ask those entering to comment and tag their friends and family and share the post. This then means with each person tagged and the post shared, it will reach more and more people that might previously have not seen it. Other methods for marketing a giveaway include radio advertisements and online influencers. For existing customers, you could also send it out as an email or as part of your business newsletter.
Choosing How To Announce The Winner
One of the last steps in running your giveaway is to announce the winner. You will need to contact the winner of the competition directly, either through telephone, email, or direct messages. It will depend on where you have chosen to launch the giveaway when choosing how to announce it. For example, if it was featured on your social media, you can create a post announcing the winner, as well as contact them through direct messaging. If you run your giveaway as part of your business newsletter, then you could announce the winner in the next newsletter to keep people updated, or through email notifications. You should also consider whether you would like to inform others who entered and didn’t win that they weren't successful, or if you’re going to be offering any runner-up prizes . As you put plans in motion to organize a giveaway for your business, consider these top tips to help you with the process. The giveaway can provide an excellent chance to boost business and increase brand awareness.