Search engines are created with a simple algorithm, reading a sequence of events. In a website based in content, a blog for example, your product is a CONTENT. So, you need to create simple steps for search engines to read and rank pages, this will help you to generate more traffic to you website. If you want go to deepen in your learning where I found very useful reading was also in the article How to generate organic traffic.
Tittles and Subtittles
Elaborate titles that pass the idea of what your post will lead to the reader, short titles and straight ideias are more effective to search engines. Do not use H1 within the body of your article, this may confuse search engines, but you can use how many H2 you want.
We always need that our readers to remain within our website, so we can not forget to direct all links to new tabs, so he will read the content of the link but will continue with our open page counting precise minutes that will rank us more and more on google.
Sometimes we dont give the real importance to this part, and forget that the images are our business card. This will be the first thing a reader will see on our website and Unattractive images will divert the reader’s attention.
Change the name of the image first, before upload the image, never forget to give a name related with the post. This will help the search engines link the images with the posts and increase the rank of the same.
Tags and Categories
Tags and Categories helps search engines understand our website structure and content. Categories are meant for broad grouping of posts. Tags are more specific keywords that describe the contents of an individual post. For example, a blog post filed under food category can have tags like salad, breakfast, pancakes, etc. Think of these as indexes section in a text book.
Optimizing your Posts for SEO
The tool Yoast SEO allows us to add a title, description, and focus keyword to to every post and page. It also shows you a preview of what users will see when they Google our website. This is very important for the search engines and rank pages. So, this plugin is a great tool and every developer should have it installed on your blog.
Even when we are out of time, Yoast himself helps us, he scans our content and shows us the key words we can use.