Founding Members

Jamie Burke

Jamie has a long history in launching successful start-ups in and around the social media space; a online gaming community network in 2002 later sold to a number of gambling operators and more recently Brando Social (a social media agency in 2008).

He has successfully planned and delivered multi-channel digital campaigns both globally and locally for the likes of Microsoft, Rank Group, Kraft, B&Q and social media specific initiatives for Sony Ericsson, Honda Europe, Orange, and Governmental agencies via the COI. He understands how to combine business practice with social theory and is focused on growing the group globally bringing together best of breed from each market and ensuring high client service standards.

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Dinis Guarda

Dinis Guarda’s background experience is in international management, marketing / communications, web, publishing and content working in initiatives with UN, governments, financial companies, Reuters, Tate Modern, P&G, Alcatel, Vodafone, Nike amongst other. On a business, creative and entrepreneurial level, Dinis has worked / collaborated with people such as David Bowie, Patti Smith, Depeche Mode, Michel Gondry, Steen Jakobsen, Brian Solis and many others.
In the last 3 and half years Dinis Guarda co-managed Saxo Bank’s web / online marketing global plan of action, its localization, video and tech related subjects. He defined & managed social media strategy for the organization. He and co-developed the business web platform of the Spanish / Latin America websites and
He is a guest lecturer at Copenhagen Business School and an active speaker in conferences and other educational events and workshops. Dinis Guarda is founder of and With an MA in New Media, he writes regularly in, industry websites, magazines and has been publishing books and magazines.

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BlogDinis Guarda

Steffen Hueck

For the last four years, Steffen has worked in Open Innovation and Co-Creation with brands such as Nivea, Kraft Foods, Mars and Danone at German innovation agency HYVE. He was Senior Project Manager there, responsible for qualitative innovation research and co-creation projects. He also has worked in marketing consulting and gained product management experience from his time with the BMW Group.

Steffen is a member of the advisory committee of the German Social Media Association “Arbeitsgemeinschaft Social Media” and a regular speaker at research and innovation conferences. He is a well-known expert for ‘Netnography’. Last year he organised the first barcamp on Netnography ( His paper “Netnography Research – Community Insights in the Cosmetics Industry” was nominated as best paper of the ESOMAR Consumer Insights conference 2009.

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Gianluigi Cuccureddu

A proactive digital activist, Gianluigi is on the fronline of open business and thought leadership. Social media and the digital space are the passion and focus of Gianluigi ever since he started doing business in the late 90′s. Fluent in Marketing Management and E-Business, he understands what it takes to build successful (online) marketplaces.

As a marketing technologist he connects the dots between technology, marketing and innovation, the consequences and opportunities for businesses. Worked with Top 500 international and Dutch companies & lectured in several universities.

Social Profiles: Twitter, LinkedIn

My thinking & opinionsBusiness InsiderInnovationManagement,, Marketingfacts, 90:10 Blog , Agora Media Innovation

Joao Fonseca da Silva

Joao is a researcher and entrepreneur. Currently, he is a PhD student at the University of Cambridge. The research project he is engaged with involves understanding how hybrid offerings of hardware, software and digital services are simultaneously designed and developed. Previously, Joao was a Senior Analyst for IDC in Lisbon and London. At IDC, Joao carried out extensive research on mobile communication technologies and services being deployed and offered across Western European markets.

Joao has a bachelor’s degree in Business Management and a master’s degree in Technology Policy and Management from the Technical University of Lisbon. Joao is the founder and editor of iBrids, a resource for researchers, designers, entrepreneurs, consultants, and managers on hybrid offerings. He has been working in Europe, Japan and China.

Social Profiles: LinkedIn