One motto to run your business by is “always leave the audience wanting more.” For owners, there is nothing better than creating a level of demand that doesn’t fade. Shoppers fiend for the next chance to make a purchase and will come back again and again for the privilege.
This is one reason pop-up shops are increasingly popular in the 21st-century. The novelty of the concept, as well as the deadline, means shoppers flock from far and wide. However, they only do it if the pop-up is on point.
With that in mind, here are the hacks you will want to know if this is your first attempt.
Pick The Right Seasons
The fantastic thing about these kinds of shops is the fact that you get to decide when you open. Traditional outlets need to keep the “open” sign visible seven days a week; you can do it once or twice a month. To take advantage of this though, it’s essential to pick the times when foot traffic will be at its greatest. Christmas is an excellent example. Even if the marketing strategy doesn’t go to plan, the shop should be in the vicinity of Christmas customers increasing the chances of a sale.
And The Best Location
Of course, nobody is going to notice the pop-up if it’s situated next to the toilets. And, if they do, they’ll assume it’s worthless or else it would have a better position. A savvy piece of advice is to piggyback off a big brand’s traffic. As long as your products and services supplement theirs, the people walking in and out of the store should connect with your shop. Always speak to the owner of the shopping centre before pitching up as you will need their permission. Alternatively, there are location companies that will do the heavy lifting.
Invest In Design
It’s important to spend the same money (relatively) on a pop-up as on any other marketing tactic. Remember that it’s an extension of your brand and deserves respect. Going big and bold can help it stand out from the crowd, as long as the design is relatable. Anyone who struggles with this can hire a retail design agency. Also, don’t forget about the essentials. You get a space, one which isn’t furnished or that may not have the right utilities. Therefore, it can be wise to find a storage space close by for extra stock in case the demand gets out of control.
Think Long-Term In The Short-Term
Everything about a pop-up shop is here today and gone tomorrow. But, what if you stayed a little longer? It’s possible to stick around and milk the sales until the customer’s interest starts to wane. All you need to do is to find a vacant space and speak to the owner. Tell them you’re willing to pay a discounted rate for one month. Although you may think they will decline, they should see the advantage of getting one month’s rent as opposed to none. Hopefully, once you pop, you won’t be able to stop.