In the world of business, there’s bound to be mistakes that are made along the way. Every super successful business owner will tell you that they made a dozen (if not more) mistakes before realising how they should be approaching their business. While mistakes are totally normal, continuous mistakes can have an adverse effect on your business, so it’s important to keep the mistakes to a minimum. Sometimes though, you could be making mistakes without even realising it, so to avoid this happening to you, take a look at these faux pas that might be destroying your business so that you can rectify them before it’s too late.


Not being active enough on social media


Social media is a very powerful tool when it comes to business. As you’re probably already aware, social media has the power to make something that seems simple, go viral in a matter of minutes. While you’ve probably already got social media accounts for your business, it’s important to remain active on them so that your business doesn’t get forgotten about. It’s likely that you will have customers trying to get in contact with you on your social media accounts, so being active will give you the chance to respond to them and also make sure that your posts aren’t lost in the abyss of posts on the internet.


Not keeping an eye on your metrics


Not keeping an eye on your metrics could greatly affect your business, and more often than not the mistake is so small and simple to fix. Make sure that you’re keeping an eye on things like your domain authority, customer churn, page views, page likes, bounce rate, and page authority. You can do this using google analytics or using moz services. Make sure to note down your figures so that if there are any changes that appear in your results, you can make adjustments to your website so that your customers stay with you rather than searching elsewhere.


Not listening to customer and staff feedback


Your customers and your staff members are the backbone of your business. Without your staff, your business wouldn’t be where it is today and without your customers, you wouldn’t have a business! Make sure that you’re getting regular feedback from both staff and customers so that you’re able to take the advice on board and make changes to further improve your business and also keep everybody happy. Of course, not all changes will be relevant, but it’s important to look and listen to what people have to say.


Cutting corners to make things easier/cheaper


Finally, some business owners don’t like dipping into their pockets and would rather do everything as cheaply as possible. Don’t make the mistake of falling into that trap to make your life easier or cheaper, especially if safety is compromised in the process. Doing everything properly and by the books means that you won’t find yourself in a sticky situation a little ways down the road.