When running a business, once you get on your feet and slide into the groove of things, you will begin to hear about various events that are happening in and around your area. Business events are a great way to network with many other businesses, as well as engage with potential customers and even business partners. Depending on the event determines the overall theme, some will be solely focused around new and upcoming businesses, while others will be for the locals. If you want to find out more about what’s going on in your area, all you need to do is simply go online and look through the web until you find occasions that are suitable for you and what you do.
If you are planning your first ever event appearance, then there are various things that you will need to think about. Bear in mind there will be many other businesses around you, some a lot more recognised than others – some even being your competitors – so it’s all about trying to come up with ways to create a crowd. The more attention you get, the better.
Here are some ideas to get you on the right track.
The most important thing upon arrival is to get yourself noticed. You want to make an impression as quickly as you can on anyone that walks by so that they’re immediately drawn in. You can do this with the help of a pull up banner to show off exactly who you are. Think about your brand, including the imagery you have, the logo, the slogan, etc. This is your chance to really put that on this banner loud and proud, and if you do it the right way and make it enticing enough, people won’t be able to walk by without stopping.
Let’s face it, everyone loves a good freebie or two, and believe it or not they do wonders for your business. It can be as simple as giving out your own branded pens or wristbands. This won’t cost you a lot to personalise and then make, especially when buying in bulk as many companies sort out a great deal, even giving you the first one hundred items for free. Then all you need to do is hand these out to anyone that passes by. Not only will they be pleased with their gift, but you are opening up communication with them, but also getting some free marketing out of it too because they will be flaunting off your brand whenever they use that pen or wear that wristband.
Just because these people that you will be meeting at the event may not be customers of yours yet, that doesn’t mean that you don’t require to be on your most exquisite behaviour and give them a service that they’ll never forget. If that means serving small cups of tea and coffee, and even offering out warm chocolate brownies – so be it. It may sound corny, but who do you think the people will be drawn to first, the empty stall with salespeople, or a stall that smells of Grandma’s house?