Consumer Investing Platform Invezz Rebrands Website As Part Of Expansion Plans
As part of the platform’s planned expansion in 2021, Invezz has recently undergone a
complete redesign of its website, invezz.com.
The new site has been tailor-made to help users make better investment decisions when navigating
the world of personal finance, supporting them when buying stocks, cryptocurrency and commodities.
Invezz – part of the financial comparison network Investoo Group – is an online platform that helps
users invest their money wisely. With a mixture of beginner-friendly guides, product reviews, and
up-to-the-minute news and analysis, invezz.com serves as a hub for regular people who want to learn
more about finance.
2020 saw impressive growth for Invezz, fuelled in part by the COVID-19 pandemic leading more
people looking to make money online. The year saw invezz.com exceed 4 million unique visitors for
the first time in its history, and the platform’s design team responded by working to improve the user
experience of the site.
Launched on 15th January 2021, the new design introduces Invezz’s new brand, a cleaner layout,
and host of new navigation features to make it easier than ever for people to access information and
reach their financial goals.
David Merry, CEO of Investoo Group, had this to say about the site’s launch: “As interest rates remain low, an increasing number of people are realising that they can put their money to more use than depositing it in a standard ISA. Invezz is rising to meet the needs of regular people looking to maximise their returns, and our website redesign is a large part of achieving this goal.
“Many industry leaders in the finance space have relied on outdated products and over-complicated
information for far too long; as such they have lost contact with what people are looking for.
“As COVID-19 spread across the world, our data demonstrated a surge in people searching for
accessible financial information to keep their heads above water in difficult times. What they were
generally confronted with was an industry that often makes investing sound too complex for the man
on the street. This is not the case, and Invezz is here to prove it.
“The launch of the new Invezz website represents our growing challenge to established finance
brands, and also a step forward in our mission to make investing easy and effortless for everyone.”
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