There’s a temptation, even among experienced business owners to only look at things in terms of the broad strokes. There are some benefits to this. The advantage of being at the very top of a business is that it affords you a bird’s eye view of proceedings, giving you the chance to see how everything fits together. While your employees might only ever see sections of the business, it’s your job to be able to keep an eye on the whole thing. But that doesn’t mean that you should ignore the little things as well. In fact, the little details in your business are crucial to making sure that it’s a success. Things might seem fine from a distance, but without looking more closely, there’s a chance that you could end up missing something important. With that in mind, here are some little details about your business that you should never ignore.
Of course, marketing alone isn’t that specific, in fact, it’s probably one of the most significant aspects of your business. But one mistake that a lot of businesses make is that they don’t understand how tailor their marketing in order to make it more effective to specific demographics . You need to know exactly who it is that you’re marketing to in order to make it as successful possible. If you just try to follow whatever it is that other businesses seem to be doing when it comes to your marketing it’s going to end up generic and uninteresting. Think very carefully about who your target customer is and don’t be afraid to take some time to figure out what marketing methods connect with them most effectively.
Your office space
Don’t assume that your office space is always going to be fit for your requirements. The space that you actually use for your business is going to make a huge difference to how productive and focussed your employees are on a day-to-day basis. Think about what kind of business it is. Do your employees need to communicate constantly? Then you might want to arrange the space in a way that accommodates that as much as possible. Of course, if your office is broken up into smaller teams then it might be better to create a certain degree of separation. Not only that but you should make sure that the space is always in a fit state to be occupied by you and your employees. Make sure that it follows all health and safety regulations and that you have it cleaned by a professional commercial cleaning company regularly. These kinds of things might seem so small as to be unimportant but little things really can make all the difference.
The worst thing you can do is to treat your employees like a constantly reliable resource. They can be the beating heart of your business, but you’ve got to remember that they have limits and needs. Don’t assume that you’re going to get the best out of your employees just because you’re paying their wages . Take care of them and make sure to reward them for high-quality work. Support them and make sure that you’re never pushing them being what it reasonable. It’s a good idea to have an open door policy so that they feel comfortable talking to you about any issues that they have.
Maria Fonseca is the Editor and Infographic Artist for IntelligentHQ. She is also a thought leader writing about social innovation, sharing economy, social business, and the commons. Aside her work for IntelligentHQ, Maria Fonseca is a visual artist and filmmaker that has exhibited widely in international events such as Manifesta 5, Sao Paulo Biennial, Photo Espana, Moderna Museet in Stockholm, Joshibi University and many others. She concluded her PhD on essayistic filmmaking , taken at University of Westminster in London and is preparing her post doc that will explore the links between creativity and the sharing economy.