Why Should Your Business Support a Charity?
Businesses and charities have always been closely aligned, but if you have not yet chosen a cause to support, there are many reasons why you should put this high up on your list of priorities. If the reasons aren’t clear to you as to why here are just a few of the advantages that your company will receive by teaming up with a charity.
Defining Your Corporate Identity
First and foremost, the charity that you choose for your business can play a big role in defining your corporate identity. Essentially, you are demonstrating to your customers that you are both ethical and trustworthy. You can also set yourself apart from your competitors who don’t appear to take their charitable responsibilities as seriously as your business does.
Improved Public Relations
Public perception of your business can improve a huge amount simply because you support a charity. You can write about your charitable credentials on your website, host fundraising events in which you invite your top clients and release press releases when you have something newsworthy to report. If you need help with your money-generating activities, you can get in touch with http://www.globalfacesdirect.com/services/. And when you are supporting a cause which is close to your heart, it feels like you are really making a difference.
Enhanced Employee Relations
A lot of people would like to find the time to volunteer or raise money, but they simply can’t fit this into their busy schedules. Many of your employees will derive pleasure from taking part in employee-sponsored activities that help worthy causes. You could even give them time off to pursue their own activities with the charity. And raising money for a charity can also help with building a strong team amongst your employees. People from different departments can band together in a shared act of camaraderie.
Staying on the theme of employees, aligning yourself with a charity can also play a role in them staying with your company for a longer period of time. This is because it gives them a sense of pride in knowing that they work for an organisation which cares more than just about making money, and there are other goals that you are all trying to achieve together.
As we mentioned earlier on, hosting events to raise money is one of the most common ways of a business supporting a charity. These events may also prove to be invaluable networking opportunities, putting you in touch with individuals and companies that you would never have come into contact with before.
And beyond all the reasons that we have just given, supporting a charity simply feels like the right thing to do! So, now is the time to start looking into the worthy causes that your business could support – and there are plenty of them. Ultimately, you should try to choose one that is close to your heart so that you are more motivated and passionate about supporting them.
Open Business Council offers resources, Trade Finance, business advice, SME Finance and a forum and directory for businesses! Improve your business and use the best digital, financial and funding tools to grow ROI – return on investment and ROA – return on attention!