WordPress has been around since 2003. It is now one of the most popular forms of blogging software on the market. Some of the most famous brands and bloggers use WordPress to power their online presence. In this post, we will take a look at why WordPress is so popular, as well as providing you with some tips on making the most of WordPress’ top plugin: Yoast.
Why is WordPress so popular
There are many reasons why WordPress has become the preferred choice for so many people. This includes all of the following:
- Search Engines love WordPress websites
- No FTP software or HTML editing software is needed
- You can manage your website from any computer or device
- It is really easy to use
- You can have a number of users
- Your site can grow as your company grows
- You can use plugins to extend your website’s functionality
- A blog is built-in and ready to go
- Your website design is fully customisable
- You have complete control of your website
One of the best plugins for WordPress: Yoast
What is Yoast?
Yoast is a WordPress plugin that ensures your SEO is always at optimum level. It tracks and assesses your level of SEO for every single post and page you create. It rates the post and reveals whether the SEO is good, ok, poor etc, so that you can be aware of the post or page’s performance and seek to improve it if necessary.
As well as scanning your actual post or page, Yoast presents you with the opportunity to add to your postings, and enhance SEO. You can enter meta description, meta keywords, tags, categories, permalinks, post titles, and more. In fact, you can even preview your post on Google so that you can see what it looks like to the viewer.
Getting it right
So, you have completed your meta description, keywords, (and so on and so forth), and you are happy with your article. You submit it. But, your Yoast SEO rating comes back and it is a horrible brown colour when you want it to be a gorgeous green (top rated SEO). What can you do? This is what makes Yoast so great. There is a summary revealing what you are doing well and what you are not. Of course, you will need a company like Rouge Media to assist you with making SEO improvements overall, yet Yoast is a very helpful tool in giving you a better understanding of your on-page efforts.
As you can see, there is a lot to love about WordPress, and the plugin Yoast. Hopefully, you now have a better understanding as to why this is one of the most popular blogging platforms, and why you should download Yoast in order to make the most of it.